Soad Otero Community manager, periodismo

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community manager

vertice outsourcing

Jun 2024 - Oct 2026 (2 years 5 months)

Managed digital communication and social media strategies for multiple clients, including U.S.-based businesses. Planned and developed content strategies aligned with each brand’s objectives, creating engaging content to strengthen brand awareness, audience engagement, and online presence.

- Developed and managed social media content calendars, ensuring consistent and strategic content delivery across platforms.
- Created engaging copy, captions, social media posts, and short-form video content for Instagram, Facebook, and other digital platforms.
- Used AI-powered tools such as ●●ChatGPT, Gemini, and Claude●● to support content ideation, research, copywriting, brainstorming, content optimization, and marketing workflow

V

Community Manager

Valu Rent Dress

Sep 2023 - Apr 2024 (8 months)

Co-founded and managed a Colombian fashion rental business focused on promoting sustainable fashion and providing personalized customer experiences. Responsible for digital marketing, social media management, content creation, and online brand positioning.
- Developed and implemented digital marketing strategies to increase brand awareness, attract potential customers, and strengthen the business's online presence.
- Managed Instagram and other social media platforms, creating content strategies, editorial calendars, and promotional campaigns.
- Produced audiovisual content, including Reels, TikToks, product photography, videos, and promotional materials.
- Used AI tools such as ChatGPT, Gemini, and Claude to develop cre

H

Community Manager Freelance

Halolab diamonds Dic

Jun 2022 - Jan 2023 (8 months)

E-commerce. Content creation for Instagram and TikTok. Videos. Photography, videos, and editing. Customer inquiries (PQR).
Social communicator
Starcop Humanity Foundation Agriculture by Contract Project - Ministry of Agriculture June 2021 - Dec 2022 Creation of advertising materials. Assistance and logistics at events. Media management. Coordination with mayors and public entities for events. Creation of newsletters and press releases. Photography and videos. Conducting interviews.

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Community manager

HALOLAB-DIAMONDS

Jun 2022

Supported digital marketing and social media activities for a U.S.-based engagement ring and jewelry company. Focused on content creation, brand communication, online visibility, and customer engagement.

Created social media content for Instagram and TikTok, including captions, promotional posts, and short-form videos.

Assisted in developing content strategies to showcase engagement rings, jewelry collections, and brand identity.

Used AI-assisted tools and creative research techniques to brainstorm content ideas and improve copywriting.

Developed marketing copy and website content tailored to the company's target audience.

Supported Google Ads initiatives and digital promotional campaig

Internal communications

Hoteles Estelar

Feb 2021 - Jun 2021 (5 months)

Supported internal communication initiatives for the hospitality organization, helping strengthen employee engagement and ensure effective communication across teams.

Assisted in developing internal communication campaigns and informational materials.

Created written and visual content to communicate company news, announcements, and organizational initiatives.

Supported the planning and execution of internal events and employee engagement activities.

Helped maintain consistent communication across internal channels.

Coordinated information with different departments to ensure timely and accurate communication.

Contributed to the development of communication materials aligned

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Communication assistant

FUNDACIÓN MERANI PROYECTOS ESPECIALES

May 2019 - Dec 2019 (8 months)

Corporate Event Logistics: Planning and coordination of corporate events. Photography, Videos, and Interviews: Capturing and producing visual content, including photography, videos, and interviews. Reactivation of Social Media content Crafting internal newsletters and communications to keep the team informed. Providing support and assistance to colleagues during various activities and tasks.

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Independiente

CENTRAL DE PROMOTORA DE MEDIOS SAS

Jul 2018 - Jan 2019 (7 months)

- Prestación de servicios de manera independiente a la empresa realizando actividades de transcripción de entrevistas con fines audiovisuales, creación de notas periodísticas y soporte a la comunidad de la localidad de suba.
- Durante un periodo de seis meses.

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Communicator

Central promotora de medios SA

Jun 2018 - Dec 2019 (1 year 7 months)

Alcadia de Suba Management of interviews for informative purposes in collaboration with the municipality. Capture and production of visual content, including photography, videos, and interviews. Transcription of interviews to facilitate storytelling and content creation. Crafting press releases and bulletins for effective communication.

Soad Otero

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Soad Otero

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