Sonam Vij

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CREATIVE PROJECT MANAGER

David Yurman

Jul 2024 - Current (2 years)

• Managing the pre and postproduction for campaigns that are distributed on paid media, wholesale channels, retail, site and email • Tasked with working on creative projects alongside cross-functional teams of graphic designers, copywriters, analytics, UX designers, photographers. • Currently working on: ◦ Holiday Campaigns. ◦ Post Holiday Campaigns. ◦ High TrafEic Moments for 2025/2026. ◦ Facilitating all GTM strategies across all channels. ◦ Annual budget plans for the full team on all products that would be launched in the year ending 2025.

PROJECT MANAGER

Acquco

Jul 2021 - Jul 2024 (3 years 1 month)

• Company lead in ensuring products are launched with quality and on time. Led cross functional efforts between teams to optimize the supply chain, reduce costs, and improve overall efEiciency. Launched products on amazon through supply chain- (over $5M in last 18 months) - Improved packaging & imaging to the audiences with better graphics and videos of product. ◦ Worked with the marketing team including all seasonal branding and presentation of products. ◦ Worked with internal and external agencies to improve the image of the brand. ◦ Created annual plans for the full team on all products that would be launched in the year ending 2024, ensured every project was as per budget. • Generated ideas and processes for the entire brand man

PROJECT MANAGER

Acquco

Apr 2021 - Jul 2021 (4 months)

• Managed four brands - worked very closely with the senior brand manager to act as the owner of the brand/business. • Analyzed and acted on the regular health of all four accounts - evaluated sales and performance indicators over multiple platforms to manage strategy and execute plans for each brand. • Ensured up-to-date strategies and execution to grow the brand - worked with Advertising agencies to manage campaigns, planning, and running promotions, ran keyword analysis to drive campaigns and marketing. • Day-to-day management of the brand - ensuring high-quality listing, monitoring for orders, inventory, and rankings.

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E-COMMERCE SPECIALIST, STRATEGIC MARKETING AND SALES LEAD

SHYAM AHUJA PVT LTD

Aug 2017 - Nov 2018 (1 year 4 months)

• Worked with Sr Director of brand marketing to develop brand roadmaps; identiEied, developed and launched new marketing campaigns highlighting our new products to both new and existing clients globally in USA, Belgium and India. • Managed all key client relationships; initiated sales, gave purchase order to our production house and any follow-ups.

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E-COMMERCE SPECIALIST AND PERSONAL STYLIST

SARAH PACINI

Jan 2017 - Jul 2017 (7 months)

• Supported the senior manager of Ecommerce in procuring, managing, and executing ecommerce business. • Responsible for recruiting new clients (build relationships with existing, reach-outs); Style clients in-store.

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CURATOR

SUNDAR

Sep 2016 - Dec 2016 (4 months)

• Cultivated and maintained supplier and buyer relationships across the globe; Oversaw print, digital, and social media marketing.

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DIRECTOR

RANI VIJ

Jun 2011 - Jul 2014 (3 years 2 months)

• Created twelve seasonal collections; Managed a team of tailors and embroiders; ran company sales across India.

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CELEBRITY MANAGER

CULTURE COMPANY

May 2010 - Jun 2011 (1 year 2 months)

• Managed Priyanka Chopra endorsements with Unilever; Organized lifestyles events for the likes of Burberry and Dior.

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