S
Sonali Thadhani
About
Detail
New Delhi, Delhi, India
Résumé
Jobs
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- PMarketing Operations SpecialistPlatform9Feb 2023 - Current (3 years 9 months)• Managed multi-channel campaigns including webinars, nurturing sequences, ABM workflows, and segmentation strategies to boost engagement and qualification rates.
• Built advanced reporting dashboards and attribution reports in HubSpot to empower leadership visibility.
• Refined lead scoring and UTM tracking models, resulting in 20% improvement in campaign engagement rates.
• Partnered with Sales to design ABM programs, improving high-value prospect conversions by 18%. 
Marketing Content DesignerFoodicsJan 2022 - Jan 2023 (1 year 1 month)• Partnered closely with sales and customer success teams to co-create sales enablement assets and execute targeted campaigns.
• Developed SEO-driven content marketing strategies and launched a digital resource hub increasing inbound demo requests.
• Managed social media calendar aligned with campaign goals to ensure brand consistency across touchpoints.- Inbound Marketing LeadPOSist TechnologiesSep 2019 - Jan 2022 (2 years 5 months)• Delivered 30% MQL increase via multi-channel, international inbound campaigns (email, paid, and content).
• Customized content and analytics frameworks for regional GTM, doubling inbound engagement in new markets.
Education
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- HubSpot Inbound MarketingHubSpotAug 2025 - Current (1 year 3 months)
- GGoogle AnalyticsJan 2023 - Current (3 years 10 months)
- MBA MarketingSIES College Of Management StudiesAug 2017 - Aug 2019 (2 years 1 month)