Soizic Guillot
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Data analyst in the digital space
Michigan, United States
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Résumé
Jobs
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- UManager, Decision SciencesUniversal McCannMar 2018 - Current (7 years 3 months)? Managing analytics reports for six FCA brands ? Creating Monthly reports for presentation with clients ? Fixed Dashboard and quickly changed data connections when extracts of our database were not available ? Designed interactive dashboards, using Tableau Software and SQL, to monitor display partners’ performance
- CGlobal Supervisor, AnalyticsCarat USA IncAug 2016 - Feb 2018 (1 year 7 months)? Designed interactive dashboards, using Tableau Software and SQL, in efforts to highlight media performance and to improve brand strategy ? Managed all media analytics for the General Motors Chevrolet FC account across display and social media platforms as well as branded content integration in key global markets ? Provided full campaign analysis and monitoring of campaign for potential optimizations ? Organized, restructured and standardized data pulling across all media channels ? Designed and implemented measurement framework for the brand and identified key performance indicators for each global campaign to determine success ? Maintained strong relationships with both internal stakeholders as well as GM brand clients by delivering act
- BMarketing AssistantBlackStone LaunchPadDec 2015 - Aug 2016 (9 months)(Part Time) (Beginner) December 2015 - August 2016 ? Consulted with clients on new ventures to identify their needs and create viable business plans ? Coordinated and organized the 2016 Wayne State University Hackathon including reaching out to sponsors and recruiting participants and speakers for the event ? Created improved marketing email materials and flyers as well as content for Blackstone's social media platforms ? Was selected due to exemplary job performance to be an instructor in the Southeast Michigan I-corp customer discovery program in March 2016
Marketing Assistant and Financial AssistantWayne state universityNov 2014 - Apr 2016 (1 year 6 months)? Developed and implemented a marketing strategy to increase Meal Plan sales of our 15 on-campus restaurants ? Conducted focus groups and analyzed the collected data with JPivot and Excel, drawing conclusions and making actionable recommendations to achieve Aramark's sales and expansion goals ? Planned and led project to optimize menu content and prices at each of several dining locations and collaborated with management to execute changes ? Was awarded three employee performance Spot Awards from Aramark for taking ownership in my projects, setting and achieving goals and for being adaptable and flexible- BMarketing InternBourdage PearlsJan 2013 - Jul 2013 (7 months)? Developed multifaceted marketing strategy including direct marketing and email sales campaigns ? Implemented a new website using Shopify template and HTML code and analyzed website traffic using Google Analytics tools suite ? Improved the website Search Engine Optimization (SEO) strategy by optimizing HTML code to improve the ranking of the company in search engines ? Learned how to manage a small business by collaborating directly with the CEO
Education
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- Master of EconomicsWayne state universityAug 2014 - May 2016 (1 year 10 months)
- ABachelor of Economics & Business AdministrationAssas UniversitySep 2009 - May 2014 (4 years 9 months)
Awards
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- NNominated for award of being ambitious (one company value of Carat)
- Awarded three employee performance Spot AwardsWayne state university- for taking ownership in my projects, setting and achieving goals and for being adaptable and flexible