Sofia Tamayo Growth Specialist

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Growth Specialist

TERAPIFY (Y Combinator 21

Sep 2023 - Current (3 years 2 months)

• Develop and execute digital marketing strategies, encompassing social media and email campaigns, leading to enhanced client acquisition.
• Lead user journey communication and content strategy initiatives, fostering organic traffic growth and improving online visibility.
• Establish partnerships with content creators, brands and affiliates to broaden brand influence in the mental health sector.
• Utilize data-driven insights to conduct market research, refine customer targeting, and optimize marketing ROI.
• Collaborate cross-functionally with product, design, and analytics teams to align growth initiatives with strategic business objectives.

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Community & Content Specialist

TERAPIFY (Y Combinator 21

May 2022 - Sep 2023 (1 year 5 months)

• Developed and managed engaging content strategies across digital platforms, fostering community growth and brand awareness.
• Curated and published compelling content, including articles, podcast, social media posts, and newsletters, resulting in increased audience engagement and retention.
• Collaborated with cross-functional teams to align content initiatives with brand objectives and customer needs, ensuring consistent brand messaging. • Utilized analytics tools to monitor content performance, analyze audience insights, do a/b testing and optimize strategies for maximum reach and impact.

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Counseling Assistant

SCORE Test Prep and College Counseling

Jun 2021 - Jun 2022 (1 year 1 month)

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Content Creator

TERAPIFY (Y Combinator 21

Jan 2021 - May 2022 (1 year 5 months)

• Developed and executed comprehensive content strategies across digital platforms, ensuring alignment with brand voice and objectives.
• Created compelling content such as articles, blogs, videos, ebooks and infographics to engage target audiences and drive traffic.
• Analyzed data to measure content performance, leveraging insights for continuous optimization.
• Planned and executed webinars to support user acquisition and retention initiatives.
• Designed psychoeducational campaigns in collaboration with notable brands like Nike, Bumble, and Yana.

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Student Well-being and Support Team

LEÓN PINELO SCHOOL

Mar 2020 - Dec 2020 (10 months)

• Supported the psycho-pedagogical team in the preparation of reports and workshops on development, upbringing and mental health care for students, parents and educators.
• 1-1 accompaniment to students with different learning or emotional needs.

Yoga Teacher

Ko Urban detox center

Aug 2019 - Current (7 years 3 months)

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Co-Owner

Meraki AQP

Feb 2018 - Mar 2022 (4 years 2 months)

Sofia Tamayo

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Sofia Tamayo

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Behavioral traits