Sofia Infante
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Executive Operations Partner | Driving Growth and Project Execution | Supporting Teams in the US
Bogotá, Bogota, Colombia
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Executive & Growth Projects PartnerRemote Contractor SolutionsJul 2025 - Current (1 year 4 months)I provide direct support to the CEO in recruitment, HR management, travel arrangements, client relations, and reporting. I develop and execute growth strategies, track KPIs, and ensure deadlines and deliverables are met. In addition, I manage client communications and proactively solve problems to optimize the CEO’s time and overall business performance. Furthermore, I managed growth projects that involved creating and editing digital content, which enhanced our marketing efforts and engagement. I also implemented AI-based tools to automate workflows, significantly improving efficiency and productivity within the organization.- VResponsible for social media strategiesVista MontañaNov 2024 - Apr 2025 (6 months)I develop strategies and action plans for events and social media for Hotel Vista Montaña. I manage collaborations with influencers, negotiating exchanges to promote the hotel and increase its visibility in social networks. Additionally, I coordinated content schedules and managed communication tools, utilizing Microsoft 365 and project management software to effectively organize campaigns. These tasks required virtual coordination and administrative support, reflecting skills similar to those found in virtual assistance, ensuring that all aspects of our social media strategies were executed seamlessly.
- AnalystMacondo DMCOct 2024 - May 2025 (8 months)Analyzed, managed, and reported flight reservations and services for travel groups, ensuring that everything is in order and notifying changes. Made reservations and coordinated logistical details for various destinations. Additionally, supported lead generation by identifying potential international partners, managing client databases, and coordinating outreach efforts to attract new travel groups and corporate clients, which enhanced the overall business development strategy.
- VExecutive Assistant to the PresidentVista MontañaMay 2024 - Jun 2025 (1 year 2 months)- Managed daily diary, coordinated meetings and calls, and administered mail to ensure efficient communication and scheduling.
- Represented management at international meetings, effectively communicating key messages and fostering relationships with global partners.
- Created presentations and documents for partners, ensuring clarity and professionalism in all communications.
- Developed strategies and action plans for events, while also overseeing social media management to enhance the organization's online presence.
- Managed travel arrangements, acting as the representative for travel-related matters.
- Leveraged virtual assistance skills to enhance communication and workflow efficiency, conducted market re - Operador de logísticaUniversidad Externado de ColombiaApr 2024 - May 2024 (2 months)Coordiné la logística interna de los 50 años de la facultad, orientando y brindando información. En este rol, utilicé herramientas de Microsoft 365 para organizar la logística, gestionar horarios y preparar materiales para el evento. Además, apoyé el seguimiento de datos y la elaboración de informes internos, lo que implicó investigación y edición de contenido para presentaciones, asegurando que toda la información fuera clara y accesible para los asistentes.
- Executive AssistantSelinaNov 2022 - Apr 2023 (6 months)As an Executive Assistant to the Experience Manager, I managed the manager's agenda, overseeing meeting and call management to ensure efficient communication. I was responsible for creating content and presentations in Microsoft Office, coordinating travel arrangements, and providing accompaniment as needed. Additionally, I supported event planning and execution, focusing on customer satisfaction and enhancing the guest experience. My experience in marketing planning was leveraged at Selina, where I created and executed marketing plans for hotel events, coordinating promotions, partnerships, and campaigns to increase visibility and attendance, further contributing to the overall success of our initiatives. I also utilized project management
- Project Manager of experienceSelinaNov 2022 - Apr 2023 (6 months)I was in charge of the planning and execution of strategies and production of events within the hotel. In addition, I managed the guest experience, providing language support and acting as a guide in the city on several occasions. I coordinated multiple projects remotely, utilizing Microsoft 365 tools for effective communication, scheduling, and reporting, which streamlined our operations. Furthermore, I handled content editing for guest communications to ensure clarity and professionalism, and conducted market research to enhance guest experiences, demonstrating skills closely aligned with virtual assistance and related competencies.
- Ejecutivo de ventasGimnasio Bilingüe Campestre Marie CurieNov 2021 - Dec 2021 (2 months)Desarrollé y fui participe de la logística en la venta de uniformes cumpliendo con metas propuestas en la institución
- Project and customer experience leaderUniversidad Externado de ColombiaFeb 2020 - Jun 2024 (4 years 5 months)I developed, managed, and executed projects from scratch throughout 9 semesters, ensuring their viability and success. I coordinated diverse work teams, planned strategies, and optimized resources to meet the established objectives. I implemented customer-centric experiences, designing and executing innovative strategies that improved attendee satisfaction and loyalty. My approach included the integral management of the project, from conceptualization to evaluation of results, guaranteeing an efficient execution aligned with the needs of the target audience. Additionally, I provided virtual assistance by managing communications, coordinating meetings, and maintaining schedules for internal teams and international partners, which enhanced co
- Operaciones de logísticaJardín Botánico de BogotaFeb 2018 - Jul 2018 (6 months)Brindé información y orientación a los visitantes durante el recorrido al jardín Apoyé la organización y producción logística de eventos
Education
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- Administradora de empresas turísticas y hoteleras, Gestión de hoteles y restaurantesUniversidad Externado de ColombiaJan 2020 - Jan 2024 (4 years 1 month)