Sofia DeMay

CEO & Co-Founder

Stealth Startup

Sep 2024 - Current (2 years 2 months)

Working on something new :)

We're developing an industry-changing solution to close costly knowledge gaps in areas like content delivery, education, and leadership development, ultimately driving better customer experiences and outcomes.

More to share soon.

Lead Strategy Consultant (Price Center for Entrepreneurship & Innovation)

UCLA

Apr 2024 - Dec 2024 (9 months)

Development & Strategy Execution: Directed leadership programs for executives and entrepreneurs, guiding them through a data-driven process to implement strategic initiatives addressing retention, operational efficiency, and growth.

Operational Impact: Facilitated measurable improvements by fostering collaboration, strategic planning, and leadership coaching tailored to cohort goals. Worked on strategic issues like patient/student outcomes, launch strategy, employee retention and quality of care delivery.

Senior Manager, Strategy & Ops (CX)

Grow Therapy

Jun 2023 - Nov 2023 (6 months)

- Team Leadership & Change Management: Built and scaled a new Customer Strategy team, leading onboarding, engagement, and retention verticals and owning end-to-end experience. Actively participated in recruitment efforts, hiring additional headcount for my team and contributing to the interview process for similar teams to ensure we had the right talent in place.

- Customer Experience Optimization: Revamped onboarding communications, identifying areas for optimization and automation.

- Data-Driven Experimentation: Established experimentation frameworks and multi-channel marketing strategies across devices. Directed data strategy and reporting for the team.

Director of Growth

Tapcheck Inc

Mar 2022 - Jun 2023 (1 year 4 months)

Data Strategy Leadership: Designed initial data governance frameworks to optimize structured and unstructured data insights, improving decision-making and operational processes across the org. Led the implementation of ongoing reporting and integration into departmental strategy.

Growth Strategy & Automation: Built & scaled the Growth team to six direct reports. Developed and optimized customer onboarding process and engagement journey via data driven strategies and automation. Created and operationalized customer success function.

Strategy Consultant

Selfemployed

Jan 2021 - Mar 2022 (1 year 3 months)

Tapcheck
Growth Marketing Lead - Consultant (Contract) | July 2021 – March 2022
-First hire on the newly created Growth team. Create, translate, and execute strategic growth priorities across the organization - including developing baseline maps for current processes and creating strategic frameworks for evaluating success
-Create and lead operational plans based on both short term and long term initiatives. Partner with various departments to ensure alignment and execute go-to-market strategies.

Thoughtium
Strategic Learning Enablement Consultant - Consultant (Contract) | Aug 2021 – Oct 2021
-3 month learning and development project with executive leadership at a leading pharmaceutical company. Lead and

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Venture Partner

Switchboard Ventures

Jan 2021 - Aug 2021 (8 months)

Switchboard Ventures is a strategy focused corporate development & venture studio.

- Establish and lead marketing best practices across the venture fund and studio companies.
- Develop and design of data-backed, repeatable operationalized marketing playbooks for early stage start-ups in the ecommerce, health and technology industries
- Identify and solve for marketing/growth gaps and drive path towards funding using outcomes-driven approach. Examples include developing and running go-to-market strategy for a health-tech company, implementation of partner marketing strategy for a sports ventures, and designing assets for new feature rollout for a security company
- Consult and coach start-up teams through strategy

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Founding Venture Fellow

Westwood Ventures

Aug 2019 - Feb 2021 (1 year 7 months)

We are a Venture Capital firm and community of UCLA alumni investors, executives, entrepreneurs, and innovation enthusiasts. We raise capital from UCLA alumni and invest alumni-led startups. We are private, for profit, and not part of (but friendly with) UCLA.

Every year, we build a portfolio of 20-30 companies spanning industry, stage and geography. We co-invest alongside top-tier venture capital and private equity lead investors.

I was a founding fellow and helped create/lead the first two investing periods of Westwood Ventures.

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Internal Strategy Consultant

Global Institutional Solutions LLC

Feb 2019 - Jan 2021 (2 years)

- Drove development and rollout of new ventures (B2B + B2C), including launch of four unique brands in 9 months and management of strategic partnerships including American Medical Association, Everest Insurance, and driasi insurance. Owned product roadmap, developed product positioning, managed feature rollouts and iterated growth strategy
- Created and led growth/development of 4 Covid-19 wellness services, scaling to more than 1,000 curated resources reaching 7M unique users in 3 months. Oversaw product management, design, product strategy, KPI tracking, and market research
- Consulted on strategic growth projects/initiatives across portfolio companies using data and market insights to inform product strategy recommendations. Du

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Startup Accelerator

Startup UCLA

Jun 2017 - Sep 2017 (4 months)

The Barry and Meredith Eggers Entrepreneurial Seed Funding Prize 2017 Team Winner.

Startup UCLA’s summer accelerator provides a workspace, guidance, legal services, and mentors to early-stage companies. The ten-week program exposes teams to top entrepreneurs, investors, and experts in web-related topics. At the end of the summer, you pitch your company to our growing network of local entrepreneurs and investors. 15% of applicants were admitted. Additionally, I took on recruitment responsibilities by building a team for my start-up, which included hiring three interns and establishing a new development team while actively participating in the Startup Accelerator.

Strategy Manager

Wunderkind

Jan 2017 - Feb 2019 (2 years 2 months)

- Led team of designers, QA specialists and engineers in designing, building and executing end-to-end customer experiences both onsite and through email retargeting that increased onsite conversions and consistently yielded 15%+ digital revenue per month
- Analyzed and converted user behaviors into actionable insights for clients that enabled regular campaign optimization, revenue growth, and future product development and launch strategies
- Led team of designers in creating onsite and email experiences that maintained brand identity and resonated with client’s target customers, including creation of 5-10 custom campaigns per month
- A/B tested onsite user experiences and monitored for mature and statistically significant da

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Digital Marketing Intern

WellsFargo

Jun 2016 - Aug 2016 (3 months)

• Conducted vendor optimization initiative for social media tools across Wells Fargo. Project involved evaluating the efficiency of technology components in achieving the business capability model. Results were presented to management to help identify go forward strategy.
• Identified compliance impacts for implementation of new marketing strategies. Identified and presented industry best practices to include in strategy recommendations.

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Co-Founder and CMO

Swifte LLC

Jan 2016 - Jan 2018 (2 years 1 month)

Swifte is a community carpool application that matches drivers, with extra space in their car, to riders who are going to the same destination.

- Led interdisciplinary team of over 10 designers, researchers, and marketers through iterative design process, including creating recognizable brand logo and color palette, to successfully launch new venture
- Managed product development process including feature prioritization, product roadmap, user journey mapping/testing and go- to-market strategy while managing team of 5 engineers
- Traction: 300% average user growth, 15000 downloads, and 6600 completed rides
- Pitched at South by Southwest (Student Startup Madness) and BDL Accelerate 2016, Member of Startup UCLA Accel

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Business Hacker

toonstar inc

Dec 2015 - Jun 2016 (7 months)

• Provided general operational support to founders including business strategy, event planning, appointment setting, internal/external company communications and overall business support
• Monitored and conducted analysis of the changing entertainment and technology landscapes ensuring company leadership was aware of all trends and remained current
• Managed social media across all platforms including analysis of engagement, content creation, social listening, and social monitoring

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Data Analysis Intern

Ecorenewal

Mar 2015 - Apr 2015 (2 months)

• Researched various commodity prices and trends over the last 5 years for oil, gas, biofuel and grease to determine market opportunities
• Analyzed March 2012 report on "Brown Grease Recovery and Biofuel Demonstration Project" carried out by SFPUC and identified key results/takeaways
• Calculated ROI for various project options and presented findings/recommendations to senior leadership on investment opportunities for program expansion into China

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Public Relations Intern

ESSE PR

Jan 2015 - Apr 2015 (4 months)

• Managed company social media across all platforms (including daily postings, social monitoring, and campaign creation)
• Worked directly with clients to develop and execute proper brand positioning, content, and effective campaign strategies
• Researched and analyzed key events in target industries for clients to determine best strategy and content for media campaigns

Communications/Data Analysis Intern

GLIDE San Francisco CA

Jun 2014 - Sep 2014 (4 months)

• Analyzed the Women’s Center data to identify correlations between usage of Glide services and housing, presented findings to Glide leadership
• Managed social media across all platforms including content creation, campaign execution, posting management on Hootsuite and engagement reports
• Analysis of annual reports to create data driven marketing strategies
• Transferred Glide Store onto Gumroad platform (Partnered with Twitter to ensure a successful implementation)
• Assisted Director of Innovation with planning and execution of 2016 Glide Gala and Glide launch of Tech Talks

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Sofia DeMay

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