Sofía Canales Cal Y Mayor Marketing Communications. Public Affairs consultant.

Senior Account Supervisor

Zeno Group

Jan 2024 - Current (2 years 5 months)

Led two teams in servicing public relations and marketing communications for corporate, financial and consumer services. B2B + B2C media relations and communications. Achieved operational efficiency by decreasing delivery time in 15%. Increased overall client marketing brand positioning by 10%.

Marketing Specialist

Swiss Re

Jan 2024 - Current (2 years 5 months)

In charge of managing the regional marketing communications and PR for Latin America, specifically Mexico, Caribbean, and Colombia. Responsible for developing campaign strategies according to expertise publications and business development. I also oversaw the work of three different agencies in Latin America to sync with the global needs of the company

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Senior Communications Consultant

Porter NovelliFleishmanHillard

Jan 2019 - Dec 2023 (5 years)

Experience in public affairs, crisis management, and external communications for several clients located in the Corporate and Financial sectors, as well, as retail companies like PepsiCo and tech like Microsoft. Project management for clients like Macquarie (Real Estate Investment trusts), Bolsa Mexicana de Valores, Western Union, Western Digital, FICO, BUPA, Clorox, among others. Key role in developing strategic media and partnership relations for several clients, as well as market research for content creation. In charge of developing weekly, monthly and quarterly performance reports. In charge or developing marketing campaigns through paid media and Meta Ads.

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Content Manager

Grupo ACHE

Jan 2016 - Jan 2018 (2 years 1 month)

Worked in the digital and media strategy for a Presidential campaign for the Mexican elections of 2016, garnering the creation of different digital communities. Created the digital strategic campaign for the European Union in Mexico. Created strategies based on social listening and sentiment analysis.

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Marketing Specialist

Jan 2015 - Current (11 years 5 months)

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Marketing Intern

L'Oreal México

Jan 2015 - Dec 2015 (1 year)

I worked with the Marketing Team of a L'Oréal brand, and I oversaw the creation of sales projections and predictions, loyalty campaigns, and daily sales monitoring across the country. Worked with Salesforce technology and different programs based on analytics.

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Manager

Koalsulting

in developing media crisis services and strategies for political clients based in Latin America. Content management for different key political entities in Latin America.

Sofía Canales Cal Y Mayor

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