Jerry Michalski  new_releases

I help organizations understand trust and become more trustworthy, not through fauxthenticity but rather by exploring their language, their processes and their intentions. For example, ad campaigns are like military campaigns -- yet we expect "consumers" to trust us. See the problem? And that's just the start. In 2010 I founded a think-and-do tank called REX (the Relationship Economy eXpedition), which drew me deeper into trust. Recently I've committed to walking more of my talk, focusing my efforts on a Patreon campaign titled What If We Trusted You (link below). As background, I wrote much of Esther Dyson's tech newsletter Release 1.0 from 1992 to 1998. Since then, I've advised and consulted to a bunch of organizations small and large, from IBM and the Wharton School to Blogger (now part of Google) and eGroups (now YahooGroups). I also have the world's largest man-made Brain [sic].