SLIMANE HOUSSAM EDDINE TEBANI

Senior Media Buyer & Performance Marketing Consultant

freelance

Mar 2025 - Current (1 year 5 months)

• Manage advertising budgets of over $75K/month across Meta, TikTok Ads, achieving up to 4x return on ad spend (ROAS). • As Head of Performance Marketing for DealAf (Guinea, West Africa), drove $300K+ in monthly revenue across a 200+ product catalog; also supported a UK brand. • Lead a remote marketing team (media buyers, designers, copywriters, video editors) to keep campaigns consistent and high-performing. • Build complete sales funnels (acquisition, retargeting, automation) to maximize conversion and profitability.

G

Digital Product Manager

Gulf Bank Algería

Oct 2024 - Mar 2025 (6 months)

• Member of a Tiger Team running strategic digital projects to speed up time-to-market (faster product launches). • Contributed to the functional specifications documentation of digital products and to the core banking system revamp. • Managed projects end-to-end, from idea to launch, with product, IT, marketing, and compliance teams.

Performance Marketing Specialist

Yassir

Aug 2024 - Oct 2024 (3 months)

• Built a data-driven performance marketing plan, defining customer personas and avatars for each segment and product line (ride-hailing, Yassir Food, Yassir Market). • Managed Google Ads and Facebook Ads campaigns, optimizing cost per acquisition (CPA) and return on investment (ROI). • Analyzed performance data in real time to adjust budgets and improve campaign results.

O

Digital Marketing & Communication Specialist

Ooredoo Algeria

Jul 2023 - Aug 2024 (1 year 2 months)

• Managed an annual advertising budget of up to $1M across Meta Ads, Google Ads, and Snapchat Ads for a national telecom brand. • Ran advertising and communication campaigns — including product and offer launches — and produced content such as interviews. • Managed the social media presence and content strategy, and contributed to the website chatbot. • Optimized the site (SEO and UX) and reported key performance indicators (KPIs) to decision-makers.

S

Co-Founder & Media Buyer — E-commerce

SARL Mon Boost Services SARL Axinos

Jul 2020 - Jul 2023 (3 years 1 month)

• Co-founded an e-commerce venture (Mon Boost Services / Axinos), owning the multichannel sales strategy and e-commerce profit & loss (P&L). • Bought and managed advertising space across Facebook, and Instagram for own and client stores, focused on cost and performance. • Built custom e-commerce websites (Shopify, You Can, from scratch) and improved SEO to grow visibility and sales. • Advised clients on media buying and coordinated marketing, operations, and sales.

SLIMANE HOUSSAM EDDINE TEBANI

About

Detail

Timeline

Résumé