Sinthia del Carmen Rojas Geldres

Consultant

World Financial Group

Aug 2024 - Oct 2024 (3 months)

• Conducted financial assessments for families and provided advice on insurance, retirement strategies, savings and small business solutions. • Identified prospects and scheduled appointments with clients.

I

E-commerce / Retail. Wholeseller B2B Founder

IMIO PERU

Nov 2018 - Current (8 years)

• Led business development and B2B sales strategy, managing client onboarding and long-term relationships.
• Analyzed direct and indirect competition, and benchmarked positioning in networks and prices.
• Managed digital platform implementation and SEO strategy.
• Introduced NPS surveys for continuous improvement.
• Managed internal operations, logistics, and monthly KPIs to improve product visibility and upsell opportunities.
• Accomplishments: Management of digital campaigns through social networks increased monthly traffic by more than 450%. Additionally, I developed technical documentation for specific procedures within the e-commerce sector, ensuring clarity and consistency in operations, which furthe

Q

E-commerce Co-founder

Qata Home Decor

Mar 2018 - Oct 2018 (8 months)

• Defined product strategy and roadmap. • Identified opportunities and strategies: Developed website, landing pages and contents. Used Google Adwords and Google Analytics, Google Search Console to improve positioning of Qata's products. • Conducted market and business research, and interviewed potential clients. • Projected and monitored annual budget. • Initiated focus on conversion rates and introduced a post-click marketing platform increasing on-page conversion Accomplishments : Managed exports to the US and developed product launch strategies.

C

Consultant MBA

Centro Community Partners

Jan 2017 - Apr 2017 (4 months)

Continuous advice on Marketing, Finance, Operations and Strategy to help entrepreneurs launching their businesses in California.

Business Analyst

Rímac Seguros

May 2014 - Jul 2016 (2 years 3 months)

• Managed key corporate accounts; provided technical and consultative support to insurance brokers : Oversaw strategic account management for key clients, inscreasing profitability by 5% in 2015 and 2016. • Performed general presentations on new opportunities to support the creation of sales opportunities. • Coordinated the implementation of tailor-made solutions; ensured seamless post-sale support. Accomplishments: Maintained 100% retention rate across accounts worth over USD 20M annually.

Product Analyst

Rímac Seguros

May 2012 - Apr 2014 (2 years)

• Defined the product strategy, developed milestones, prioritized and managed all areas of products. • Conducted benchmarking, budgeting, and pricing analyses for various segments. • Performed quantitative financial analyses: for discounted cash flows and reviewed performance metrics (revenues, expenses and profitability). Managed a portfolio of medium-sized clients of USD 4.5M annually. • Created monthly financial reports focused on the sector to analyze the viability of accounts. • Delivered presentations to C-level stakeholders, negotiated terms, and supported product implementation. • Developed new strategy of market segmentation for increasing current revenues and profits, resulting in +20% increase in profits. • Coordinated sal

U

Financial Consultant

Union Label Net

Oct 2011 - Apr 2012 (7 months)

• Delivered client onboarding, training, and support for ERP implementation. • Managed post-implementation assistance and ongoing client support. • Accomplishments: Collaborated with cross-functional teams (UX/UI, tech, ops) to improve onboarding experiences.

Sinthia del Carmen Rojas Geldres

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Sinthia del Carmen Rojas Geldres

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