Financial Analyst
Shine Logistics
Sep 2022 - May 2023 (9 months)
• Boosted ROAS by 40% and maximized campaign profitability by orchestrating A/B testing across Google, Facebook, and LinkedIn ads, analyzing performance metrics and user behavior. • Secured $3.4M in Series A funding by directing data-driven market research, compiling detailed investor datasets, and identifying key investment trends. • Drove a 25% increase in qualified leads and a 15% boost in conversion rates by spearheading customer segmentation initiatives, leveraging predictive analytics and behavioral insights. • Accelerated lead quality by 30% by crafting a lead scoring system to filter low-intent prospects. • Amplified revenue by 24% in three months by developing a Lead Scoring Model, optimizing lead prioritization, engagement, a