Silvia Sofía Cortés Bermúdez Commercial Strategy Leader & Architect | Exceeding

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Territory Sales Manager

Just Rite Equipment division of DuraServ Corp

Aug 2024 - Sep 2025 (1 year 2 months)

Managed the full sales cycle for industrial doors and loading docks across the Greater Toronto Area. Led prospecting, quoting, negotiations, and post-sale coordination for commercial and industrial clients. • Completed more than 600 client visits in one year, maintaining the highest activity and pipeline generation rate on the team. • Delivered the top weekly quote volume and highest conversion rates across the regional sales team. • Provided technical consultations and support in partnership with operations and service departments. • Built strong relationships with property managers, general contractors, and maintenance teams across the GTA.

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Land Acquisition Specialist (Ecuador, Bolivia)

PHOENIX TOWERS INTERNATIONAL

Feb 2023 - Apr 2024 (1 year 3 months)

Led land and rooftop acquisition negotiations to PTI’s telecom infrastructure portfolio across Colombia, Ecuador, and Bolivia. Managed full acquisition cycles from valuation to legal closing, ensuring compliance and long-term ROI. • Negotiated with property owners to convert recurring leases into long-term lump-sum purchase agreements. • Created and managed financial models to assess acquisition feasibility and investment impact. • Coordinated legal and operational due diligence for asset integration. • Streamlined acquisition tracking and reporting systems, later adopted regionally. Achievements: • Achieved 180% of annual acquisition targets. • Received the Best Newcomer 2023 award for performance excellence. • Strengthened PTI’s land ow

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Independent Senior Financial Consultant

Investment Planners

Sep 2022 - Feb 2023 (6 months)

Provided personalized financial consulting services focused on international investments and long-term wealth management. Guided clients in building structured financial plans aligned with their goals and risk profiles.

Senior Consultant

MetLife Colombia

Sep 2021 - Aug 2022 (1 year)

Advised individuals and families on financial protection and savings solutions using life, disability, accident, and education insurance. • Delivered an average of eight financial consultations per day, maintaining top performance in the region. • Contacted more than 500 cold and warm prospects and built a network of over 27,000 qualified contacts through LinkedIn and direct outreach. • Designed personalized financial strategies based on client goals, life stages, and budget. • Supported policy renewals and claims assistance, ensuring transparency and trust. Achievements • Promoted to Bronze Consultant within six months after reaching 73% of annual goals. • Surpassed 110% of annual sales targets and ranked among the top consultants in ret

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Sports Venues and Pools Sales Manager

Syco Ingenieria S.A.S

Jun 2020 - Sep 2021 (1 year 4 months)

Managed sales operations for Syco Ingeniería’s sports infrastructure projects and represented Myrtha Pools, an international leader in aquatic systems. • Led sales strategies for swimming pools, sports facilities, and recreation complexes. • Negotiated B2B contracts with public institutions and private developers. • Delivered technical proposals and site assessments for municipal and private clients. • Coordinated with technical and engineering teams to align design and execution standards. Achievements • Increased project acquisition by 40% through new partnerships and bids. • Expanded Myrtha Pools’ market presence and reputation in Colombia.

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Business and Sales Manager / Sales and Marketing Consultant

AZUARTE SAS

Jun 2016 - Jun 2020 (4 years 1 month)

Built the company’s first sales department from zero, creating structure, strategy, and culture. Recruited, trained, and led a team of four sales executives. • Owned public and private bids for construction projects, ensuring compliance with all legal and technical requirements. • Delivered 100% on-time bid submissions and reduced preparation time by 30%. • Secured wins with Universidad Militar Nueva Granada and the Ministry of Finance. • Increased sales by 30% in the first year and expanded the portfolio by 150%. • Achieved approximately 80% client retention through structured follow-up and CRM engagement. Achievements • Contributed to a 30% increase in awarded projects in the first year. • Built and mentored a sales team recognized for

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Sales, Marketing, and Advertising Manager

ALL ORIGINAL C.A

Jan 2013 - Jul 2014 (1 year 7 months)

I managed corporate accounts, digital sales platforms, and marketing campaigns. By training a sales team and diversifying the product portfolio by 150%, I boosted sales by 50% in one year and positioned the company as a top competitor in its sector.

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Account Manager

ALL ORIGINAL C.A

Jan 2012 - Jan 2013 (1 year 1 month)

As an account manager, I developed marketing and sales strategies aimed at corporate accounts, monitored and achieved the OTC process (from the beginning of the requirement to the delivery of the product). I also managed corporate e-commerce accounts on digital platforms, portfolio management and after-sales service. We managed to position the company among the first places in the search engines of the sales platform, increasing even by 35% compared to the previous year and 120% in the client portfolio through exposure and brand positioning in social networks.

Silvia Sofía Cortés Bermúdez

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Silvia Sofía Cortés Bermúdez