Sidney Medeiros

Sidney Medeiros

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COO - Chief Operating Officer ( Sales / Marketing / Operations ) at Magnamed
São Paulo, State of São Paulo, Brazil

Contact Sidney regarding: 
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Full-time jobs
Starting at USD300k/year
Flexible work
Starting at USD90/hour
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Timeline


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school
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Résumé


Jobs verified_user 0% verified
  • Magnamed
    COO - Chief Operating Officer ( Sales / Marketing / Operations )
    Magnamed
    Mar 2023 - Current (3 years 7 months)
    The MAGNAMED is a Brazilian company focused on the critical care market specializing in pulmonary ventilation . The company stands out in the development of hospital medical equipment of high technology and intelligent innovation for life.

    In the company I´m responsible for :
    - Sales ( Brazilian Market and Export )
    - Marketing ( Product , Branding , Communication and Digital )
    - Operations ( Manufacturing , Planning, Logistics , Supply Chain )

    - Member of the board of Directors
    - Leader of the restructuring in commercial area
    - Helped an supported company to achieve amazing results in 2024
    +19% Net Sales
    +42% Gross Margin
    +73% Ebitda
    - Implemen
  • S
    Commercial Director
    Sonova AG
    Jan 2018 - Jan 2023 (5 years 1 month)
  • Sonova Group
    Commercial Director
    Sonova Group
    Jan 2018 - Jan 2023 (5 years 1 month)
    - Responsible for all wholesales area ( Dealers, distributor, partners and Public Sector ) with three brands ( Phonak /Unitron/Argosy ) attending exclusive partners and multbrand customers
    - Conquered growth in sales of 7% (2018 x 2019) and 8% (2019 x 2020) in Wholesales
    - During the main challenges of pandemic of COVD in 2020 we kept all of our customers and in 2021 we grew 31% in total Sales ( 2021 x 2020 )
    - 11% of sales growth in 2022 x 2021on Wholesales with positive highlight for Phonak Brand.
    - Implemented and developed a new sales approach based on digital tools ( web meeting , trainings and sales support to attend customers during the COVID-19
    - New GTM approach to attend our customers focus on more local
  • A
    Director of Sales Marketing
    Alliage Dental Devices JV Dabi Atlante and Gnatus
    Jan 2012 - Jan 2016 (4 years 1 month)
  • Alliage SA
    Director of Sales & Marketing
    Alliage SA
    Jan 2012 - Jan 2016 (4 years 1 month)
    - Member of board of directors responsible for defining the targets, managing the most relevant KPIs and developing and implementing the strategic plan focus on sustainable growth and expansion;
    - Leader of the restructuring for all commercial areas: Sales / Marketing / Customer Services / Exports / Product and Sales Planning;
    - Conquered growth in sales of 16% (2013 x 2012) and 11% (2014 x 2013) and a huge performance of EBITDA with more than 10pp in two years;
    - Increased the relevance of Exports through the growing of sales around 50%, in the latest 3 years, focusing on Latin America, besides hiring, preparing and inspiring a new sales team and creating a new order handling, invoice and logistics process;
    - Restructur
  • F
    Commercial Director
    Fox Sony Pictures Home Entertainment
    Jan 2010 - Jan 2012 (2 years 1 month)
  • th Century Studios
    Commercial Director
    th Century Studios
    Jan 2010 - Jan 2012 (2 years 1 month)
    - Director and legal representative responsible for Retail channel, Trade Marketing and Rental Channel;
    - Leader of Joint Venture project between 20th Century Fox and Sony Pictures;
    - Leadership in Brazilian market: 15% Volume Share and 17% Value Share (source: GFK);
    - Growth in Sales of 28% in volume and 7% in value (2010 x 2011);
    - Team leader of the biggest release in the Brazilian Home Entertainment Market ever with Rio the movie (350k unt/R$ 8.2MM);
    - Developed a new sales channel strategy based on customer segmentation (cluster) and reinforced the direct sales for main retailers;
    - Responsible for implementation of Sales Force in 2012 to leverage our Sales Process;
    - Close relationship with the major
  • Sony Mobile Communications
    Director of Sales
    Sony Mobile Communications
    Oct 2005 - Oct 2010 (5 years 1 month)
    - Responsible for commercial operation to VIVO throughout Brazil and member of Global Team to Telefonica/O2 managing business around USD150 million per year;
    - Responsible for commercial operation to TIM, Oi and Brasil Telecom throughout Brazil, managing a business around USD200 million per year;
    - Growth in sales of 45% over the same period of last year in TIM and 174% in Oi and Brasil Telecom;
    - The best market share (19.4%) among all clients in Sony Ericsson with TIM and leader in value share. Source: GFK- Nov/08.
    - Responsible to lead a team including Sales Manager, Product Manager, Trade Mkt Manager, Order Handling and Sales Assistant;
    - Leader of the p
  • Sony Mobile Communications
    Sales Director
    Sony Mobile Communications
    Jan 2005 - Jan 2010 (5 years 1 month)
  • LG Electronics
    Sales Manager
    LG Electronics
    Jan 2004 - Jan 2005 (1 year 1 month)
    - Responsible for commercial operation to retail FAST SHOP, leading the follow activities: Business/Trade Marketing/Logistics/Customer Service;
    - Consolidation of leadership in sales value of Fast Shop since April/05, the first time for LG;
    - Growth in sales of 83% over the same period of last year (Jan/05 – Ago/05);
    - Responsible for the implementation of the EDI process and demand planning;
    - Led a team composed of 16 merchandisers, 1 field supervisor, 1 sales assistant and 1 trade Marketing assistant.
  • Whirlpool Corporation
    Key Account Manager
    Whirlpool Corporation
    Jan 2002 - Jan 2005 (3 years 1 month)
    - Responsible for commercial operation (Sales, Marketing, Trade Marketing, Logistics) to FAST SHOP retail with $600 million annual sales and operations in some states such as Sao Paulo, Rio de Janeiro, Parana and Minas Gerais;
    - Since Jan/04 responsible for commercial operation (Sales, Marketing, Trade Marketing, Logistics) of retail PANASHOP/BEST MIX with $150 million annual sales, achieving 34% growth in sales volume during the same period in 2003.
    - Increase sales by 18% in 2003 over the same period of last year, against a fall of 12% of the total market for Home Appliances;
    - Growth of market share in retail FAST SHOP with the brands Brastemp and Consul of 46% to 49.5% in aggregate of Jan. –
  • W
    Key Account Manager
    Whirlpool Home Appliances
    Jan 2002 - Jan 2004 (2 years 1 month)
  • YAKULT BRASIL
    Sales Manager
    YAKULT BRASIL
    Jan 2001 - Jan 2002 (1 year 1 month)
    - Leader of restructuring project in Brazilian Cosmetics Division, including activities of Direct Sales and Distributors in 2002 ;
    - Responsible for leading a team to rebuild the direct sales channel including Sales Incentive Campaigns, Supply Chain, Pricing and Training;
    - Management of 6 sales offices, door-to-door system, in Sao Paulo city. Led a team with 182 direct employees such as Sub-Managers, Supervisors, Monitors, Sales Assistances and Salesmen, and was also responsible for the training area;
    - Surpassed the budget reaching a result 38% higher in the second half of 2001.
  • S
    Sales Supervisor
    SPAIPA SA Coca Cola Company
    Jan 1997 - Jan 2001 (4 years 1 month)
    - Responsible for negotiating with the National Key Accounts such as Walmart, Makro, Se Supermarkets, among others;
    - Increase in sales of soft drinks (Coca Cola) and beer (Kaiser) at 6% in 2000 compared to the same period of 1999;
    - Growth of Mkt Share in beer market with Kaiser products from 11% to 19% in 2000 and also in Market Share of soft drinks market with Coca Cola products from 46% to 49%, with a peak of 51% in October 2000, in the Self-Service segment, (Source: ACNielsen);
    - Awarded twice in the national merchandising program of Coca Cola (Olympics 2000 and Christmas 2000);
    - Member of the team responsible for developing the activities of the ECR (Efficient Consumer Response) p
  • COCACOLA
    Sales Supervisor
    COCACOLA
    Jan 1997 - Jan 2001 (4 years 1 month)
Education verified_user 0% verified
  • Northwestern University  Kellogg School of Management
    Post MBA, Executive
    Northwestern University Kellogg School of Management
    Jan 2008
  • Fundação Dom Cabral
    Master of Business Administration - MBA, Business Administration and Management
    Fundação Dom Cabral
    Jan 2007 - Jan 2008 (1 year 1 month)
  • FGV  Fundação Getulio Vargas
    MBA em Marketing, Marketing
    FGV Fundação Getulio Vargas
    Jan 1999 - Jan 2001 (2 years 1 month)
  • Universidade Estadual Paulista Júlio de Mesquita Filho
    Bachelor's degree, Communication and Media Studies
    Universidade Estadual Paulista Júlio de Mesquita Filho
    Jan 1993 - Jan 1996 (3 years 1 month)
  • UNESP
    Graduated in Social Communication
    UNESP
  • Fundação Dom Cabral
    Executive Master of Business Administration, Business Administration and Management
    Fundação Dom Cabral
  • Fundação Dom Cabral
    Executive Master of Business Administration, Business Administration and Management
    Fundação Dom Cabral
  • Northwestern University  Kellogg School of Management
    Master of Business Administration - MBA, Business Administration and Management
    Northwestern University Kellogg School of Management
  • FGV
    Master of Business Administration
    FGV
  • Fundação Dom Cabral
    Master of Business Administration - MBA, Business Administration and Management
    Fundação Dom Cabral
  • Fundação Dom Cabral
    Executive Master of Business Administration
    Fundação Dom Cabral
  • Northwestern University  Kellogg School of Management
    Executive Master of Business Administration
    Northwestern University Kellogg School of Management
Awards verified_user 0% verified
  • Sony Ericsson Mobile Communications
    President´s Award
    Sony Ericsson Mobile Communications
    For achieving outstanding growth of volume,market share,net sales an NIBT during 2006.
  • S
    Best Seller Award
    SONY ERICSSON MOBILE