Shruti Singhania

Social Media Expert

Digitoss Media

Mar 2026 - Current (6 months)

• Collaborate closely with clients and internal teams to develop and execute strategic communication and social media plans aligned with business objectives and brand goals. • Manage end-to-end client communications, serving as the primary liaison between stakeholders and cross-functional teams to ensure seamless campaign execution and timely project delivery. • Drive account growth by identifying optimization opportunities, analyzing campaign performance, and implementing data-driven strategies to enhance engagement and brand visibility. (NaturTrust) • Create and oversee high-quality content, including social media posts, communication materials, briefing documents, and storytelling-driven campaigns while maintaining a consistent brand voi

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PR Intern

Burson Genesis

Nov 2025 - Feb 2026 (4 months)

• Worked on 500+ alert escalations across global markets. • Monitored and analysed high-volume conversation using Bradwatch and Sonar. • I lead the media communication and took part in strategic decision-making for lifestyle brands & cross-industry partnerships for brands like KAMA Ayurveda & BIBA. • Worked with high-stakes digital environments in supporting real-time reputation monitoring for global tech clients like Google & Apparel company Nike across US & EMEA markets.

Marketing & PR Consultant

To The New

May 2025 - May 2026 (1 year 1 month)

• Managed comprehensive PR and marketing strategies for high-profile government clients, including Invest India, Make in India, and ODOP. • Created ad-hoc reports (campaign-specific, monthly, quarterly and yearly) to derive meaningful insights for improving social media strategy. • Tracking relevant conversions with social media listening by using Mention and employing ORM best practices for proactive support to build brand credibilty. • Drafted and distributed press releases to media outlets, ensuring clear and engaging communication and coordinated with media professionals for coverage, interviews, and brand mentions.

Event Marketing Intern

Times Internet

Nov 2024 - Feb 2025 (4 months)

• Spearheaded the end-to-end execution of marketing events, coordinating all logistics and managing on-site operations to ensure seamless delivery with CTOs and CEOs of Mahindra, Axis Bank etc. • Collaborated with internal teams executed integrated marketing campaigns utilizing email invitations, social media promotions, and custom landing pages.

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