Assistant System Engineer
TATA CONSULTANCY SERVICES LIMITED
Nov 2021 - Aug 2023 (1 year 10 months)
In a banking domain project, A/B testing helps optimize user experiences by comparing two variations of a feature or interface. For example, I tested a new personalized savings recommendation system (Group A) against the original design (Group B). By randomly assigning users to each group and tracking key metrics like engagement and conversion rates, we determined which version performs better. This data-driven approach allows us to make informed decisions about which features enhance customer satisfaction and drive desired outcomes, ensuring continuous improvement in the banking experience.