Shruti Jasrotia copywriter

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Website Content Writer

FreelanceSelf employed

Dec 2023 - Feb 2024 (3 months)

Successfully collaborated with UK-based clients to deliver compelling website content, demonstrating a keen understanding of British tone, style, and market preferences. Produced articulate and well-researched content such as articles, blogs, and website content with a focus on location-specific nuances, catering to a diverse range of audiences and client's needs. Demonstrated an unwavering commitment to staying abreast of industry trends through continuous research, ensuring that authored content remains both current and authoritative. Proficiently strategized creative solutions and contributed to delineating the scope of creative work. Oversaw the creation of engaging and persuasive copy for multiple clients, consistently meeting deadline

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Senior Copywriter

Scrollit Marketing

Aug 2021 - Nov 2023 (2 years 4 months)

Developed and executed a comprehensive content strategy for brands, resulting in a 25% increase in website traffic and a 15% increase in sales. Conducted keyword research and optimized copy for SEO, resulting in a 30% increase in organic search traffic and a 15% increase in website conversions. Worked with a team of graphic designers and photographers for selecting appropriate images and templates for website, blog and social media. Wrote advertising copy for online content and customized brand messages to reach and capture target audience interest and drive engagement. Led the Creative team in the development of Innovative & Interactive Digital Media solutions, fostering excellence across various campaign teams. Ensured that ideas contribu

Editor

Oswaal Books

Jul 2020 - Aug 2021 (1 year 2 months)

Developed, evaluated, and analyzed content and conceptualized design for standardized test publishers. Edited and proofread content closely using a checklist developed from specifications, and advised on points of grammar, spelling, punctuation, and word usage. Managed a team of editors who seasonally helped with heavy assignment volumes. Ensure precise adherence to client timelines while providing support to teams on large-scale projects.

English Language Teacher

Army Public School

Aug 2019 - Dec 2019 (5 months)

English Language Trainer

Macmillan Education

Jun 2019 - Aug 2019 (3 months)

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Content Curator

EduCrack

Jun 2017 - Aug 2018 (1 year 3 months)

Reduced the high number of mistakes and improved consistency in style, ensuring that publications were readable and capable of capturing the attention of multiple audiences. Proofread, edited and evaluated the final copy to verify content aligned with established guidelines. Designed and implemented an IELTS-focused curriculum, incorporating the latest test trends and requirements. Established and maintained strong client relationships, ensuring alignment with their goals and objectives. Managed multiple projects simultaneously, balancing priorities and resources to deliver exceptional results.

Project Coordinator

Enactus

Aug 2016 - Mar 2017 (8 months)

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Content writer Intern

Icy Tales, Entertales

Oct 2015 - Sep 2016 (1 year)

Blog Correspondent

Oxford University Press

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India

Time of India- Teach

Shruti Jasrotia

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