S
Shrishti Soni
About
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Utrecht, The Netherlands
Résumé
Jobs
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Graphic UI & DTP DesignerAvery DennisonJan 2024 - Current (2 years 5 months)I design micro websites with a focus on aligning seamlessly with AD branding guidelines to ensure consistent brand identity across platforms. My expertise extends to creating labels, tags, badges, POS materials, and a variety of digital and print campaigns, all backed by a strong understanding of printing materials. Good understanding of papers and techniques. I also develop employee branding assets, including social media creatives, website banners, flyers, emailers, and recognition materials to strengthen engagement and identity. In addition, I produce impactful digital presentations, motion graphics and videos for internal campaigns and deliver DPM and print-ready files for techniques such as Indigo, Transfers, Screen Print, and Laser—en- BVisual DesignerBasic fitNov 2023 - Jan 2024 (3 months)I have developed a wide range of internal and external communication materials, including eye-catching Instagram posts and GIFs that align with brand messaging and effectively engage social media audiences. I have also designed emailers that deliver clear, compelling content and drive high engagement rates. In addition, my work extends to out-of-home (OOH) advertising, where I ensure brand consistency across all materials while adhering to established guidelines. I collaborate closely with the Sales team to present creative concepts, products, and solutions to customers, and work with Global Marketing teams to exchange best practices and align local strategies with global standards.
- Senior Graphic DesignerGupshupNov 2023 - Jan 2024 (3 months)I designed a brand identity for Gupshup, who needed a visual presence that matched their growing business. I began by uncovering their core values and audience needs, which inspired a clean, modern logo and a color palette that balanced professionalism with approachability. I paired this with typography that reinforced their personality and created templates for social media and stationery to ensure consistency. The result was a cohesive identity that not only reflected their story but also gave them the confidence to present themselves more boldly in their market.Clients: Premier League, Adidas, Ikea, Nike, Wolves, Neom, Hugo Boss, Hunkemoller, Basic Fit, Redbull, Pantaloons, Crompton, HDFC, Colgate, Asian Paints.
Education
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- MM.A. Visual CommunicationJan 2016 - Dec 2018 (3 years)
- BB.A Journalism and Mass CommunicationJan 2013 - Dec 2016 (4 years)