Shlok Gupta

Shlok Gupta

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Marketing | Product & Brand Storyteller — Craft Compelling Narratives that Engage & Influence Target Audiences, Resulting in Sales & Share Growth
Texas, United States

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Résumé

Jobs verified_user 0% verified
  • C
    REGIONAL BUSINESS LINE MANAGER — PRODUCT MARKETING
    Crane Co.
    May 2023 - Current (3 years 1 month)
    Influenced the 4Ps (Product, Price, Place, & Promotion) for a ~$60M business line, owning full lifecycle management. This involved segmentation, targeting, content personalization, and commercialization to enable sales, profitability, and market share capture. Developed and executed communication plans, including pricing, promotions, collateral, and technical documentation. Informed product development and go-to-market planning by gathering and analyzing market intelligence and Voice of Customer (VOC) data from pharma, aerospace, and semiconductor customers, collaborating with strategic account and technical sales teams. Led Scrum meetings with a cross-functional team of 20 employees. → Successfully launched 2 new products using Go-to-Marke
  • FedEx
    MBA INTERN — MARKETING & COMMUNICATIONS
    FedEx
    Jun 2022 - Aug 2022 (3 months)
    → Created strategic social media growth plan for executive team including CEO. Secured FedEx CEO and executive leadership approval to implement plan that leveraged data-driven, results-oriented storytelling. → Streamlined global communications and boosted marketing efficiency by 20% by creating a new metric analyzing content performance (social listening, engagement, sentiment)
  • H
    MBA STUDENT CONSULTANT — PRODUCT & MARKETING STRATEGY
    Halo & Cleaver
    Oct 2021 - Dec 2021 (3 months)
    → Developed and proposed GTM strategies and integrated marketing channels designed to optimize value proposition, maximize product-market fit, and generate revenue for this local natural food producer.
  • Packsize
    MBA STUDENT CONSULTANT — GO-TO-MARKET STRATEGY
    Packsize
    Aug 2021 - Dec 2021 (5 months)
    → Partnered with MBA student consulting team to build strategic roadmap for global brand growth in sustainable packaging by identifying key industries, B2B2C marcom strategy, and product design strategy.
  • S
    INFLUENCER MARKETING LEADER
    Shlok's Shlok
    Jul 2021 - May 2023 (1 year 11 months)
    → Elevated brand awareness, drove product sales, and engaged audiences of 2M+ people by orchestrating digital and media advertising campaigns for more than 30+ large & small brands, including Disney, Amazon, and HSBC. → Generated 300M+ organic impressions on LinkedIn, Instagram, and YouTube by creating and posting relevant, meaningful content that resonated with target audiences. Grew social media following to 140K+.
  • HighRadius
    TECHNO-FUNCTIONAL CONSULTANT
    HighRadius
    Jan 2020 - Apr 2021 (1 year 4 months)
    → Implemented custom B2B SaaS Cloud-AI Fintech solutions for 3 global clients that enhanced user experience while reducing costs via automated invoice delivery system. → Added $1.2M+ in new revenue by spearheading project strategy and negotiations to drive user-friendly interfaces and cross-functional collaborations.
  • Cognizant
    ASSOCIATE
    Cognizant
    Oct 2016 - Jan 2020 (3 years 4 months)
    → Saved Fortune 100 client (American Express) $3M while improving SLA compliance 80% by engineering customer support system. Collaborated with cross-functional teams to define and implement program plans. → Accelerated project implementation 30% for TD Bank by identifying KPIs and optimizing operations and processes.
  • A
    Community Engagement Manager
    ARISE Impact
    Jan 2016 - Jan 2020 (4 years 1 month)
Education verified_user 0% verified
  • W
    Master of Business Administration (MBA)
    Washington University, Olin Business School
    Jun 2021 - May 2023 (2 years)
  • Galgotias University
    Bachelor of Technology
    Galgotias University
    Sep 2012 - May 2016 (3 years 9 months)
Projects (professional or personal) verified_user 0% verified
  • Galgotias University
    Engineering
    Galgotias University
    Sep 2012 - May 2016 (3 years 9 months)