Shir Stein Content Strategist. Writer.

Co-founder, CXO

Verbatoai

May 2021 - Feb 2023 (1 year 10 months)

Product Creative

Playtika

Apr 2021 - Sep 2023 (2 years 6 months)

Enhancing user engagement and monetization through effective product design

Content Strategy & Conversational AI Consultant

freelance

Jan 2021 - Current (5 years 8 months)

Helping companies set the foundation for efficient and fun conversational experiences

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Content Strategy & Conversational AI Consultant

Jan 2021 - Current (5 years 8 months)

Helping companies set the foundation for efficient and fun conversational experiences

Content Strategist & UX Writer

Playtika

Jan 2021 - Jan 2026 (5 years 1 month)

Leading all product content for Playtika's top-grossing games, leveraging the power of Ai to the max. Building workflows and enhancing user engagement and product monetization through effective content design.

Conversational AI Specialist & UX Researcher

Second Nature

Jan 2020 - Dec 2021 (2 years)

As part of the product and design team, I was responsible for designing conversation and user flows and implementing voice experience principles in Second Nature's AI-driven sales coaching software *Set up POCs for sales enablement teams in companies like Zoom and Check Point. *Conducted UX research through surveys, interviews and user session review *Managed user expectations through voice interaction, UI, microcopy and more *Worked closely with sales enablement leaders to design relevant experiences for sales reps

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Conversational Ai Specialist

SecondNature.ai

Jan 2020 - Jan 2021 (1 year 1 month)

Designing user flows and implementing voice experience principles in the product & design team. Conducting UX research through surveys, interviews and user session review and reiterating flows in accordance with extracted insights. Managing user expectations by utilizing all available resources - voice interaction, UI, microcopy and more.

Conversational Designer & Product Manager

MindCET EdTech Innovation Center

Oct 2018 - Dec 2019 (1 year 3 months)

As part of this educational technology incubator, I founded BigTalk, an Alexa-based voice app that generates small talk in basic English, to give kids a chance to speak English, make mistakes and learn, on their own free time. *Led product from need detection through ideation, R&D, UX/UI, conversation design, user testing & industry showcases *Managed relations & operations of clients, programmers, pedagogy experts & marketing team

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Conversational Designer & Product Manager

MindCETx Program

Jan 2018 - Jan 2019 (1 year 1 month)

Founded BigTalk, a user-based Alexa skill designed to help kids learn English by engaging them in small talk. Led product from need detection through ideation, R&D, UX/UI, conversation design, user testing & industry showcases. Managed relations & operations of clients, programmers, pedagogy experts & marketing team.

Operations & Community Manager

Sosa

Jan 2017 - Dec 2018 (2 years)

*Ninja matchmaker: Connected investors and entrepreneurs *Managed strategic partnerships (over 15 corporate partners) and produced professional events *Contributed to establishing SOSA’s brand voice, created marketing and social media copy

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Startup Community Manager

SOSA NYC

Jan 2017 - Jan 2018 (1 year 1 month)

Contributed to establishing SOSA's brand voice, created marketing and social media copy. Managed strategic partnerships (over 15 corporate partners) and produced over 40 professional events. Ninja matchmaker: Connected investors and entrepreneurs, over $3.5M raised in 2017.

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Owner & Operator

Shir Stein Photography

Jan 2010 - Dec 2018 (9 years)

I managed and produced fashion photo shoots for top modeling agencies in the US (Women, One) and Europe (Orange). *Published in Vogue Italia, TheMarker, Ynet, Yedioth Aharonot, TimeOut and more *CreativeLive award winner, 2013

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Producer & Photographer

Shir Stein Photography

Jan 2010 - Jan 2018 (8 years 1 month)

Managed and produced fashion photo shoots for top modeling agencies in the US (Women, One) and Europe (Orange). Published in Vogue Italia, TheMarker, Ynet, Yedioth Aharonot, TimeOut and more. CreativeLive award winner, 2013.

Content Manager

ynet

Jan 2009 - Dec 2017 (9 years)

I created a pipeline strategy for content creation, resulting in a 100% increase in organic traffic over 6 months

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Content Manager

YNET.CO.IL

Jan 2009 - Jan 2016 (7 years 1 month)

Trained and led a team of 13 reporters, 4 bloggers and a deputy editor. Led audience development and marketing initiatives at Israel's largest digital media company. Created a pipeline strategy for content creation, resulting in a 100% increase in organic traffic over 6 months. Planned and produced special editorial projects, leading to winning Employee of the Year 2013.

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Editor, Producer & Newscaster

Radio Darom

Jan 2005 - Dec 2010 (6 years)

*Wrote copy for voice ads to meet client goals, coached voice over artists through studio recordings *Broadcasted news, hosted shows & did ad voice overs *Israeli Journalists Association Award of Excellence winner, 2009

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Copywriter & Editor

Radio Darom

Jan 2005 - Jan 2010 (5 years 1 month)

Wrote copy for voice ads to meet client goals, coached voice over artists through studio recordings. Broadcasted news, hosted shows & did ad voice overs. Israeli Journalists Association Award of Excellence winner, 2009.

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Editor & Broadcaster

Radio Haifa

Aug 1999 - Dec 2002 (3 years 5 months)

Shir Stein

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