S
Shirley Chettiar
About
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Mumbai, Maharashtra, India
Résumé
Jobs
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- ESenior Content Strategy ConsultantET Edge (The Times Group)Jan 2026 - Current (9 months)• Advise on strategic content and program architecture for flagship executive platforms including the Global Business Summit and ET Edge SCM Fest.
• Translate business priorities, market intelligence and executive insights into thought-leadership programs, strategic narratives and high-value stakeholder experiences.
• Curate and sustain relationships with 100+ CXOs, policymakers and senior industry leaders, strengthening executive participation and credibility.
• Partner with Content, Sales, Marketing and Production teams to translate strategy into integrated, commercially aligned programs.
• Develop executive-facing narratives and program propositions that underpin ₹1 crore+ sponsorship opportunities.
• Leverage AI 
Strategic ConsultantIndependentJan 2025 - Dec 2025 (1 year)• Delivered selective consulting assignments across content, program strategy and executive engagement during a planned transition toward senior strategic leadership opportunities.
• Evaluated business and audience objectives, shaping program concepts, content direction and stakeholder engagement approaches.
• Utilized AI tools like ChatGPT, Gemini, and Copilot to support strategic research and content creation.
• Managed project tracking and reporting using Google Sheets and dashboards.- Senior Manager – Production & OperationsVibe Media GroupNov 2023 - Dec 2024 (1 year 2 months)• Owned end-to-end delivery of large-scale programs, managing operating strategy, budgets, vendors, timelines, risk and cross-functional execution.
• Led cross-functional teams across content, production and client-facing workstreams, aligning strategic objectives with delivery.
• Managed complex stakeholder and vendor ecosystems while maintaining delivery quality, commercial commitments and operational continuity.
• Stewarded significant operating budgets and resource allocation across multiple concurrent program workstreams.
• Utilized dashboards and Google Sheets for operational tracking and reporting. - EManager – Content DevelopmentET EdgeSep 2019 - Oct 2023 (4 years 2 months)• Led content strategy and program development across flagship B2B portfolios, managing a team of six producers and multiple senior stakeholder groups.
• Built executive-level agendas, thought-leadership narratives and senior speaker line-ups that increased platform relevance and commercial attractiveness.
• Managed relationships with senior business leaders and subject-matter experts, translating complex industry themes into compelling executive programs.
• Partnered with commercial, marketing and operations teams to align content strategy with sponsorship, delegate and business objectives.
• Promoted twice and recognised with the Most Accountable Employee Award for leadership impact.
• Leveraged Google Sheets and - EEarlier CareerExchange4Media | Iasis Hospital | Suburban Diagnostics | LifeCell InternationalJan 2014 - Dec 2019 (6 years)• Progressed through relationship management, marketing and head-level responsibilities across media, healthcare and diagnostics.
• Built a strong foundation in client engagement, communications, stakeholder management and business relationship development.
• Utilized Google Sheets for data management and reporting.
Education
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- Master of Health & Hospital AdministrationDY Patil UniversityJan 2013 - Jan 2015 (2 years 1 month)
- Bachelor of Management StudiesUniversity of MumbaiJan 2010 - Jan 2013 (3 years 1 month)