Google Ads Strategist
Digital Resource
Feb 2025 - Current (1 year 7 months)
• Managed full-funnel Google Ads campaigns optimized for ROI, including Search, Display,
YouTube, and PMAX.
• Implemented conversion tracking with GA4 and GTM to monitor form submissions, calls,
and user behavior.
• Automated performance reporting and campaign optimizations using scripts and AI tools to
increase efficiency.
• Collaborated with account teams to align ad strategy with client goals and improve
cross-functional communication.
• Leveraged expertise in bidding strategies, ad structuring, and A/B testing to continually
improve CTR and conversion rates.
• Produced clear, data-driven performance reports on a weekly/monthly basis, tailored to
various client needs.