Shilpa Shah

Shilpa Shah

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Marketing Cloud Manager at Relationship One
Clarksburg, Maryland, United States
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Résumé

Jobs verified_user 0% verified
  • Relationship One
    Marketing Cloud Campaign Manager
    Relationship One
    Jan 2024 - Current (2 years 10 months)
    Enterprise Solution Delivery: Oversee the end-to-end implementation, QA, and deployment of complex digital marketing solutions for Fortune 500 clients across Oracle Eloqua, Adobe Marketo, Oracle Responsys, and Braze.
    Advanced Lifecycle Orchestration: Architect and launch multi-channel demand generation, lead nurturing, and AI-driven predictive lead scoring programs; optimize customer segmentation strategies to maximize audience engagement.
    Campaign Delivery Management: Manage concurrent enterprise campaigns, ensuring zero-defect deployments while scaling operational workflows.
  • Relationship One
    Marketing Cloud Campaign Specialist
    Relationship One
    Jan 2022 - Dec 2023 (2 years)
    Responsive Asset Development: Developed mobile-optimized email templates and landing pages using HTML/CSS best practices, improving CTR across diverse clients.  
    Rigorous Quality Assurance: Owned comprehensive QA, testing, and troubleshooting protocols for high-volume campaigns, forms, and segmented audiences.
  • M
    Email Marketing Specialist - Consultant
    Morrisey Digial
    Mar 2021 - Dec 2021 (10 months)
    Marketo Campaign Execution: Owned tactical implementation, testing, and QA of end-to-end Adobe Marketo email marketing campaigns.
  • MedStar Health
    Graphic Design Consultant
    MedStar Health
    Jun 2012 - Aug 2015 (3 years 3 months)
    UI/UX Product Design: Gathered user requirements to design wireframes, UI elements, and interactive prototypes for clinical applications, iPad apps, and ePHR systems using Balsamiq.
    Technical Documentation & Visual Assets: Created comprehensive onboarding guides, configuration documentation, video walkthroughs, and brand assets to streamline enterprise app adoption.
  • MedStar Health
    Web Designer
    MedStar Health
    Feb 2012 - May 2019 (7 years 4 months)
    Gathered user requirements to design wireframes, UI elements, and interactive prototypes for clinical applications, iPad apps, and ePHR systems using Balsamiq.
  • Just ASK Publications Professional Development
    Consultant - Graphic/Web Designer & Marketing Automation
    Just ASK Publications Professional Development
    Jan 2012 - Dec 2021 (10 years)
    CMS Migrations & CRM/MAP Integrations: Led full lifecycle website migrations from static HTML to Joomla and subsequently to WordPress, integrating web properties with Eloqua, Pardot, and Zoho CRM/Marketing Hub to automate lead capture, form conversions, and drip marketing streams.

    Cross-Channel Marketing & Asset Architecture: Conceptualized and executed end-to-end digital marketing strategies—including landing pages, campaign tracking, print/social assets, and e-newsletters reaching 50,000+ subscribers—while managing vendor relations and technical infrastructure.
  • Just ASK Publications Professional Development
    Graphic Designer
    Just ASK Publications Professional Development
    Aug 2006 - Dec 2020 (14 years 5 months)
    Led the migration of the corporate portal from static HTML to Joomla CMS and successfully integrated the ecosystem with Oracle Eloqua to streamline digital marketing workflows.
  • Just ASK Publications Professional Development
    Senior Graphic Web Designer
    Just ASK Publications Professional Development
    Aug 2006 - Dec 2011 (5 years 5 months)
    Demand Generation & Email Execution: Ideated and deployed multi-channel marketing initiatives using Oracle Eloqua, managing the design, production, and distribution of monthly e-newsletters reaching an audience of 50,000+ subscribers.
    Visual Identity & Multimedia Product Design: Designed complete visual solutions and digital product assets including digitally enhanced media, print graphics, books, and promotional kits—from initial concept through final quality assurance.
  • GEORGE MASON UNIVERSITY
    Assistant Web Designer
    GEORGE MASON UNIVERSITY
    Mar 2005 - Dec 2005 (10 months)
    Maintained and updated the website on a regular basis
    Created new graphic elements to be used on the website
Education verified_user 0% verified
  • GEORGE MASON UNIVERSITY
    Bachelor of Arts, Graphic Design
    GEORGE MASON UNIVERSITY
    Jan 2003 - Jan 2006 (3 years 1 month)
    GPA - 3.95 (Dean’s list)
Awards verified_user 0% verified
  • I
    Dean's List
    Issued by George Mason University