Shefali Sharma

Shefali Sharma

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Strategic Marketing Leader | Marketing Lead at Zoniqx | Web3, Blockchain, RWA Tokenization
National Capital Territory of Delhi, India

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Résumé


Jobs verified_user 0% verified
  • Z
    Lead Marketing Manager
    Zoniqx
    Nov 2023 - Current (2 years 9 months)
    Zoniqx: An award-winning pioneer in Real World Asset (RWA) tokenization, delivering compliant and scalable Web3 infrastructure that bridges traditional finance and blockchain. Key Achievements - Global Campaign Leadership – Directed multi-continent campaigns for institutional clients, regulators, and ecosystem partners. Simplified complex regulatory narratives into market-ready campaigns, sparking adoption discussions across North America, APAC, and EMEA. - Brand & Digital Transformation – Spearheaded Zoniqx’s full rebrand, new website, design system, and communications strategy. Established a cohesive identity that elevated market positioning and resonated with both institutional and retail audiences. - Partnership-Oriented Growth – Or
  • InvestaX
    Senior Marketing Manager
    InvestaX
    Jun 2022 - Nov 2023 (1 year 6 months)
    InvestaX: A Singapore-based regulated platform for tokenized securities, enabling issuance, trading, and custody of digital assets. Key Achievements: - Market Positioning & Growth – Tasked with scaling visibility in a competitive digital securities market. Designed and executed integrated campaigns that highlighted InvestaX’s regulatory advantage and enterprise focus, strengthening brand credibility across APAC. - Regulatory Alignment – Partnered with compliance and product teams to translate complex frameworks into accessible narratives, ensuring alignment with regulators and institutional investors while differentiating the platform’s offering. - Digital Strategy & Optimization – Enhanced digital marketing operations by introducing ma
  • Xoriant
    Marketing Manager
    Xoriant
    Nov 2017 - Jul 2022 (4 years 9 months)
    CloudIO (a Xoriant company): A SaaS platform delivering enterprise applications, dashboards, and real-time analytics for global businesses. Key Achievements (STEM): - Market Expansion & Growth Enablement – Tasked with elevating CloudIO’s visibility in the global SaaS market. Designed and launched integrated marketing campaigns that supported enterprise adoption and strengthened the sales pipeline across multiple solutions. - Partner Marketing with Global Tech Leaders – Collaborated with AWS and Microsoft Azure to design and execute co-marketing and partner branding campaigns that showcased CloudIO’s enterprise integrations. These efforts amplified market credibility and attracted enterprise clients leveraging cloud ecosystems. - Digital
  • H
    PR, Marketing and Communications
    Huvafen Fushi
    Aug 2017 - Nov 2017 (4 months)
    Huvafen Fushi: A world-renowned luxury resort in the Maldives, celebrated for its exclusivity and premium guest experiences. Key Achievements: - Brand & Communication Strategy – Directed all internal and external communications, creating and enforcing brand and visual identity guidelines that strengthened the resort’s global positioning in the luxury hospitality market. - Content & Collateral Development – Produced high-quality marketing collateral including brochures, case studies, newsletters, digital assets, and web content tailored to luxury travelers and industry partners, reinforcing the brand’s premium appeal. - Digital Presence & SEO – Managed the website, search engine optimization, and online campaigns, enhancing discoverabili
  • IT Convergence
    Marketing and Sales Associate
    IT Convergence
    Feb 2016 - Nov 2017 (1 year 10 months)
    IT Convergence: A global Oracle Platinum Partner and IT services firm specializing in ERP, cloud, and digital transformation solutions. Key Achievements: - End-to-End Marketing Ownership – Managed the full marketing funnel from awareness to conversion, including demand generation, lead nurturing, and account-based marketing for Oracle E-Business Suite (EBS) and cloud services. - Inbound & Content Marketing – Designed and executed data-driven inbound strategies to attract high-quality site traffic, create thought leadership content, and build a pipeline of qualified leads. - Digital Campaign Leadership – Ran multi-channel campaigns across email, SEO, SEM, and social media, aligning with Oracle’s partner marketing standards and global cam
  • India Today
    Syndication Assistant Manager at India Today Digital Group
    India Today
    Sep 2015 - Jan 2016 (5 months)
    - Content syndication (Text, Images, Video, Live TV) to broadcasters around the Globe - Deep understanding of OTT and IPTV platform - Nurturing relationships with IPTV Operators/Telco’s/ISP’s across multiple geographies
  • T
    Advertising Sales Assistant Manager
    Ten Sports
    Nov 2014 - Aug 2015 (10 months)
    - Meet with potential clients to discuss products and services as well as advertising needs and goals. - Study competitors’ products and services along with their advertisements to develop creative campaigns. - Explain possibilities in advertising to clients interested in the company services.
  • T
    Syndication, Affiliate and International Business Executive
    Ten Sports
    Jun 2014 - Oct 2014 (5 months)
    - Successfully syndicated the broadcast rights of Asian Games 2014 in the Indian Subcontinent. - Generated new business deals for IPTV, Mobile, OTT and DTH platforms across the globe for Ten Sports's Cricket content comprising of Sri Lanka, West Indies, South Africa, Zimbabwe and Pakistan Cricket Boards.
  • KPMG
    Marketing Intern
    KPMG
    Apr 2013 - Jun 2013 (3 months)
    - Managed brand initiatives through management of internal marketing and communications - Provided necessary product collateral and advertising materials to marketing department - Demonstrated ability to effectively influence internal and external stakeholders across the KPMG member firms - Undertook cost saving initiatives
Education verified_user 0% verified
  • Ambedkar University Delhi
    Master of Business Administration (MBA,  Specialization in Marketing and Human Resource Management  Special focus on
    Ambedkar University Delhi
    Jan 2012 - Dec 2014 (3 years)