Sheenal Sivanantham

With over 14 years in marketing technology and a genuine passion for the space, I specialise in driving revenue through sophisticated Marketo and Salesforce orchestration. During my four-plus years at Mimecast, I governed the end-to-end lifecycle of complex APAC campaigns and delivered transparent ROI visibility via Tableau and HockeyStack.

I am an insight-driven leader who believes in the human side of operations. I am particularly proud of bridging the gap between global strategy and regional execution, notably by increasing pipeline conversion from 7% to 10% through rigorous lifecycle inspections over the course of 12 months. Also by architecting advanced campaign triggers, I streamlined performance tracking monitoring the journey from delivery and engagement metrics through to high-quality MQLs. This success was driven by leveraging deep audience segmentation and a cultural understanding of the ANZ and SEA markets to ensure global campaigns resonated locally. Additionally, I developed unified dashboards that provided a single source of truth, aligning regional stakeholders under a cohesive strategy.

I am now seeking my next chapter with a company that values operational expertise and fosters mutual growth. I am eager to find a team ready to take a chance on a seasoned expert, but also a place that offers strong mentorship and a true partnership where we can reach new heights together.