Shaun Anthony

Shaun Anthony

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North Carolina, United States

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work
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  • SalesAgency
    Email Developer public Remote experience
    SalesAgency
    Jun 2023 - Mar 2026 (2 years 10 months)
    • Develop reusable email templates for use across multiple newsletter projects • Automate new ESP lead ingestion
    • Deploy 20-30 daily email campaigns
    • Initiated use of Handlebars to optimize email send performance
    • Optimized email templates for dark mode & mobile responsiveness
    • Developed web apps to expand capabilities with Apps Script
    • Created UI elements to automate development workload
    • Created SOP best practices for new processes & team reference
  • Nutrafol
    Senior Email Developer public Remote experience
    Nutrafol
    Mar 2023 - Feb 2026 (3 years)
    • Led development for Retention, Pro, Skin & Growth marketing
    • Templatized marketing-specific boilerplates
    • Optimized emails with Handlebar logic for simplicity and non-technical team use
    • Established quarterly retrospective meetings to promote continued team growth
    • Implemented dark mode styling and development team SOP
    • Manage Asana project board automations for multiple flows of content execution
    • Created cadence for periodic audit & optimization of existing journey automations
    • Utilized Google Apps Script to expand external partnership capabilities & backup Asana projects
  • Charter Communications
    Email Developer public Remote experience
    Charter Communications
    Aug 2022 - Jun 2023 (11 months)
    • Design & develop HTML emails for Spectrum Reach CRM channel via SFMC • Led team in SFMC development best practices
    • Developed email dynamic content process & SOP
    • Developed snippet components & boilerplate templates
  • LendingTree
    Email Developer public Remote experience
    LendingTree
    Feb 2022 - Mar 2023 (1 year 2 months)
    • Developed HTML emails for LendingTree’s CRM channel via Blueshift
    • Created reusable boilerplate and dynamic content templates via SFMC
    • Leveraged Liquid & AMPscript to create dynamic & personalized messages
  • American Tire Distributors
    Ecommerce Production Manager public Remote experience
    American Tire Distributors
    May 2020 - Feb 2022 (1 year 10 months)
    • Oversaw product catalog of 400k+ skus
    • Monitored daily functionality for two B2C & three B2B ecommerce sites
    • Managed an agile team of web/email developers, QA analysts & catalog owners • Led sprint ceremonies for B2C & B2B project initiatives
    • Managed marketing content execution across web, email & app
    • Implemented A/B testing process for B2B sites
    • Drove DAM content management initiative
  • Belk
    Digital Experience Developer public Remote experience
    Belk
    Mar 2015 - May 2020 (5 years 3 months)
    • Led email subscriber growth to 44M+ subscribers
    • Managed & executed promotional marketing content via web, app & email
    • Oversaw cross-functional team workflows in Workfront
    • Reacted to daily business sales with intra-day design/development solutions
    • Designed pixel-perfect, ADA-compliant marketing content for web, app & email
    • Developed best practices for email personalization initiatives by leveraging AMPscript