Shantal Patiño

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Customer success enterprise

Superist

Nov 2021 - Jun 2023 (1 year 8 months)

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Customer success enterprise

Chili

Oct 2021 - Current (3 years 9 months)

- Customer Success Enterprise at Chili | Digital Marketing: SEO, SEM, Facebook Ads, Google Ads, TikTok Ads, Pinterest Ads, Remarketing, Programmatic - LATAM.

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Brand marketing & PR Consultant

Rocha Informa | Hettich Mexico | Hotel Makabaa

Jan 2020 - Oct 2021 (1 year 10 months)

- Hotel Makaabá: Planned & executed events. - Rocha Informa: News anchor with journalist Ricardo Rocha in “10 a las DOS: Información a ritmo digital”, a news program transmitted live in all digital platforms. Increased website traffic by 30% vs last trimester. - Focused evaluating success with KPIs, generated constant reports & presented results. With preview research on industry, competitors & consumer insights, I developed & implemented digital marketing plans driving brand awareness, customer acquisition & sales. Marketing activation & multichannel implementation in areas of content marketing, organic & paid social media campaigns, SEO, email, video, influencer marketing & social selling strategies. - Ensured constant improvements to sit

Brand associate (Redevant)

Eli Lilly and Company

Jun 2019 - Nov 2019 (6 months)

- Executed cross functional relationships to deliver marketing objectives, compliance, finance, production, supply chain & sales expectations. Analyzed category & brand data to give business insights and measure results. - Developed 2020 annual brand plan, sales forecast, managed brand’s budget & relation with key opinion leaders. - Implemented marketing & communication strategies with the sale team that caused sales to rebound & achieve targets. Planned & executed brand events (F2F/Digital) that achieved above 90 on customer satisfaction score. - Executed cross functional relationships to deliver marketing objectives, compliance, finance, production, supply chain & sales expectations. Analyzed category & brand data to give business insigh

Multichannel marketing associate LACAM

Eli Lilly and Company

Mar 2019 - Nov 2019 (9 months)

- Managed several LACAM marketing projects on schedule, budget and within scope that enabled the company’s digital transformation in the region & helped to drive sales. Organized digital training for national sales meetings. - Worked closely with in-house and external creative agencies to launch the first social media campaigns & SEO tactics. Ensured improvements to sites that boosted usability, customer satisfaction & conversion rate. - Defined KPIs for reporting automatization for all channels, tracked performance, identified insights & customer understanding, ROI & presented results in meetings. In collaboration with LACAM brand managers, we developed brand strategies strategies, tropicalized global marketing initiatives & executed 360°

Sales

Eli Lilly and Company

Jul 2018 - Feb 2019 (8 months)

- Aced as a sales representative. Using analytical skills & connecting with clients, I grew sales and achieve one of the highest sales averages. Increased my top product market share to first place & my territory’s performance from 65th to 3rd place. - Second place in sales school. - Prioritized numerous responsibilities simultaneously.

Corporate affairs /government affairs

Eli Lilly and Company

Apr 2017 - Jun 2018 (1 year 3 months)

- Assisted with the company´s PR, advocacy & lobbying efforts, policy brief, external communications, corporate social responsibility initiatives & relation strategies with stakeholders. Constant contact with patient associations. - Colaborated to design and implement integrated campaigns to provide the means for effective engagement with decision makers & key actors to achieve a goal. - Successful implantation of several disease awareness campaigns. - Proactivity to improve internal processes. - Impact award for my collaboration updating arthritis rheumatoid treatment guides. - In charge of developing all contracts.

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Event management coordinator

CC Inmediate Solutions

Mar 2016 - Feb 2017 (1 year)

- Planned & executed all kinds of events such as diplomatic meetings, presentations & cultural events for L.A. embassies and international organizations. - Responsible of managing events on my own leading a 15 staff team.

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Analyst

Perspectiva Integral

May 2012 - Jun 2015 (3 years 2 months)

- Composed business, political & economic environment analysis & impact assessment reports to clients. Formulated and presented strategic recommendations to clients. Our clients varied between government, international & private companies. - Agile planning for approximately 10 projects per year. - Retain & gain new clients based on results & performance.

Shantal Patiño

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Shantal's behavioral traits
Shantal's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.