Shanyce Lora Marketing Operations & Internal Communications | Systems Builder |

Director, Operations Enablement

NationSwell

Jan 2025 - Current (1 year 10 months)

- Lead cross-functional operations, team enablement, and special projects at a mission-driven social impact company - Oversee and streamline internal systems including Airtable, Google Workspace, and Slack to support collaboration and knowledge-sharing - Drive internal communications and culture initiatives focused on performance, learning, and equity - Help shape our brand expression and storytelling through strategic support of content, social, and member engagement - Build repeatable processes that align teams, improve clarity, and help people do their best work

Director, Operations Chief of Staff

NationSwell

Mar 2023 - Jan 2025 (1 year 11 months)

Sr. Manager, Special Projects

NationSwell

May 2022 - Mar 2023 (11 months)

Manager, Digital Marketing - Brand & Scripted

Showtime

Dec 2021 - May 2022 (6 months)

Senior Social Media Manager

GLOW creative agency

Oct 2021 - Dec 2021 (3 months)

• Craft, pitch, and execute strategic social marketing plans for globally successful clients.
• Lead client calls and prepare strategic recommendations on the spot, building strong client relationships.
• Oversee editorial calendar and work with coordinators to craft copy and publish on brand-owned social channels.
• Provide data, reports, insights, recommendations and actionable next steps to clients surrounding trending conversations or new technologies to ensure their social accounts trend and appear at the top of followers’ social feeds.
• Monitor conversation and reporting based on the client’s directions for the brand page’s mood and growth goals.
• Support Directors and Associate Directors to implement new di

Social Media Manager

GLOW Social Digital Agency

Jul 2021 - Sep 2021 (3 months)

Senior Marketing

Mischief Management

Mar 2019 - Aug 2020 (1 year 6 months)

• Oversaw marketing strategy campaign planning, advertising, content promotion, sponsorships and brand management for all Mischief Management events, podcasts, and merchandise
• Developed and managed brand voices on social media of Mischief Management events, podcasts, and merchandise
• Coordinated and executed the commercial strategy across all channels including digital, print, radio and OOH
• Spearheaded social media marketing efforts on Facebook, Twitter, Instagram and TikTok
• Proposed, approved, and managed annual budgets of over $100,000 and track ROI against company-wide goals
• Developed new content marketing and digital paid media strategy, increasing newsletter signups and sales by up to 25% Key Project:

Brand Marketing - New York Comic Con

ReedPop

Mar 2018 - Mar 2019 (1 year 1 month)

• Curate fan content, and boost engagement and visibility with giveaways, polls and community building.
• Day-to-day upkeep of all New York Comic Con social media channels including Twitter, Instagram, and Facebook.
• Creating exciting and unique Instagram/Facebook stories that engage fans to drive attendance to NYCC NOW events.
• Engage NYCC fans and target prospective event goers on social platforms while leveraging influencers.
• Analyze weekly social media growth and advertisement results.
• Write copy for video and online media.
• Utilize my skills in After Effects and Photoshop to create engaging social media assets.
• Recognizing trends in pop culture and building my knowledge base of what fans are

Senior Marketing and Digital Media Manager

Valiant Entertainment

Jul 2016 - Mar 2018 (1 year 9 months)

• Led digital marketing and content strategy across five social media accounts, driving a 500% increase in impressions and 15% boost in engagement through targeted campaigns, promotions, and giveaways.
• Managed retailer relationships through digital outreach; developed data-driven strategies to feature stores online and strengthen Valiant’s retail ecosystem.
• Created daily original content including social media graphics, short-form videos, and fan engagement campaigns; curated fan art, moderated community discussions, and ran interactive polls to deepen brand loyalty.
• Produced 20+ marketing videos and digital assets spotlighting Valiant creators and storylines, integrating talent across podcasts, YouTube features, and li

Digital Media Coordinator

Valiant Entertainment

Jan 2016 - Jul 2016 (7 months)

Assisted in managing digital media projects and influencer partnerships; proactively identified emerging talent to amplify brand presence. Developed and executed video-first social strategy; wrote, produced, and edited 15+ digital shorts to drive fan engagement across platforms. Created and scheduled daily social content; partnered with artists, writers, and external collaborators to feature Valiant talent on YouTube, podcasts, and at live events in support of product launches. Supported merchandising efforts by coordinating digital promotions, writing product copy, and boosting visibility for new items across web, email, and social channels.

Build Ambassador

Aol

Sep 2015 - May 2016 (9 months)

• Social media content creator for AOL's BUILD series; a daily live-streaming interview series with actors, filmmakers, and other creative personalities working on the entertainment industry's latest projects.
• Curate real-time content to promote BUILD series via major social platforms; Twitter, Instagram, Facebook, and Snapchat.
• Curate thoughtful questions for guest speakers based on research of the talent.

Production Assistant

The Colony Media

Nov 2011 - Feb 2014 (2 years 4 months)

• Answered telephone, directed calls and took messages.
• Monitored incoming/outgoing mail.
• Handled out of office task support.
• Provided client services; used Open Table, handled reservations, made coffee and ordered staff/client food.

Shanyce Lora

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Shanyce Lora

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