Shana Willeford Manager Editor

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Managing Editor

Vype Media

Oct 2019 - Sep 2022 (3 years)

- Oversee content creation across the Dallas-Fort Worth metroplex. - Write compelling stories. - Edit team of writers. - Conduct weekly fan polls. - Market to campus clients while maintaining and executing contracts. - Create business partnerships with local companies for sponsorships. - Plan and manage campus media days. - Manage all social media accounts tied to VYPE DFW. - Talent source contractors (photographers and videographers). - Create and maintain social media marketing schedule. - Host weekly shows on YouTube. - Create digital content for social media accounts.

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Seasonal Stringer

Dallas Morning News

Aug 2019 - Dec 2019 (5 months)

- Provide live stats during area football games on TeamPlayer. - Write and submit post-game articles. - Use social media to provide real-time correspondence on area football games.

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Managing Editor/Social Media Coordinator

FiveTool Baseball

Mar 2019 - Oct 2019 (8 months)

- Coordinate with team of videographers and photographers for all club. - baseball events in the Dallas-Fort Worth Metroplex. - Create schedule for FiveTool Events and publish across webpage. - Upload final game scores into GameChanger Website - Create profile pages for highlighted athletes. - Edit and publish game sotries. - Manage all social media accounts associated with FiveTool.

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Content and Social Media Coordinator

Friday Night Glory

Nov 2018 - Jan 2019 (3 months)

- Coordinate with contracted photographers. - Photograph various playoff games. - Provide live coverage on social media of playoff games. - Write, edit, and publish game recaps. - Interview coaches and athletes. - Manage social media accounts for Friday Night Glory.

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Photographer

Minor League Baseball

Apr 2018 - Apr 2022 (4 years 1 month)

- Photograph home and visitor teams at Dr. Pepper Ballpark. - Edit photos and submit to MiLB. - Market photos across social media platforms.

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Content Creator

Texas High School Football

Aug 2017 - Oct 2020 (3 years 3 months)

Photograph Texas high school football games across the Dallas -Fort Worth Metroplex. Write recaps on football games. Write breaking news and hot topic stories in the industry. Manage all social media connected to Texas High School Football. Create digital content for social media accounts.

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Assistant to Sports Information Director

TEXAS WOMAN'S UNIVERSITY

Aug 2017 - Sep 2018 (1 year 2 months)

Write recaps for all five sports. Maintain athlete profils on TWU Athletics Website. Manage social media for TWU Pioneer Athletics. Photograph home games for all five sports.

Correspondent

Major League Baseball

May 2017 - Nov 2017 (7 months)

Take photos of visiting and home teams during pregame workouts. Take photos of visiting and home teams during in-game activities. Work closely on social media marketing schedule with the Rangers Social Media team. Correspond with visiting teams' social media teams to create real-time content.

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Content Contributor

The Sports Post

Dec 2016 - Dec 2017 (1 year 1 month)

Create and pitch compelling story ideas. Write, edit, and publish articles for college and professional sports.

Coordinator

Toys R Us

Oct 2016 - Jul 2018 (1 year 10 months)

Create and manage local Twitter and Instagram accounts. Create brand voice for Toys R Us, Southlake. Plan and coordinate various events for Toys R Us, Southlake. Create marketing incentives for events at Toys R Us, Southlake.

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Content Contributor

SB Nation's Dynamo Theory

Mar 2016 - Mar 2019 (3 years 1 month)

Write, edit, and publish content for select Houston Dash games. Write player bios for select Houston Dash signees. Write predictions and op-ed pieces. Engage with readers and followers live during select Dash games.

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Network Writer

FanSided's PlayingFor90

Feb 2016 - Dec 2016 (11 months)

Pitch, write, edit, and publish topics about world-wide soccer teams. Submit articles on WordPress.

Student Contributor

The Odyssey Online

Feb 2016 - May 2016 (4 months)

Pitch, write, and publish weekly articles on hot, trending topics. Pitch, write, and publish weekly op-ed articles.

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and Social Media Intern

National Professional Fastpitch

Jun 2015 - Aug 2015 (3 months)

Organize camps and events for the Dallas Charge National Professional Fastpitch team. Oversee any issues regarding Dallas Charge Junior Team. Keep track of in-game statistics. Manage social media during the game for live updates. Write game day recaps. Social Media Marketing. Pitch business partnerships to local businesses.

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Managing Editor/Social Media Coordinator

SportsWatch Plus

Aug 2014 - Jan 2016 (1 year 6 months)

Write, edit, and publish game recaps for all C-USA and BIG-12 sports. Write commentaries and op-ed pieces on social issues in the NCAA. Create and manage social media for SportsWatch Plus. Photograph various college sporting events. Grow brand voice online. Create partnerships with local businesses.

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Photographer

UNT International Program

Mar 2014 - May 2015 (1 year 3 months)

Photograph all on-campus events for UNT International Program. Photograph all off-campus events for UNT International Program. Assist the International Program coordinator in office duties. Edit photos.

Shana Willeford

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