Shamara Grant

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Head of Marketing

Evolve Marketing and Media

Mar 2025 - Current (1 year 6 months)

• Own P&L performance and growth strategy across multiple client accounts spanning financial services, telecommunications, retail, education, eCommerce, and professional services. • Manage over USD $100K in monthly advertising spend across multiple brands, driving customer acquisition, retention, and revenue growth. • Lead cross-functional teams across paid media, creative, strategy, analytics, and account management. • Conduct market analysis, competitor research, and consumer insight consultations to identify growth opportunities and inform strategic recommendations. • Develop integrated marketing strategies across digital and traditional channels, including Meta, Google, email, radio, print, and conversion optimization. • Provide executi

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Digital Marketing Consultant

Gary Coxe Enterprises

Dec 2024 - Mar 2025 (4 months)

• Audited and restructured marketing funnels, increasing ROAS by 65% within 90 days. • Managed paid media budgets exceeding USD $100K. • Developed reporting systems, conversion tracking frameworks, and growth strategies.

Digital Marketing Consultant

Pindrop

Dec 2024 - Mar 2025 (4 months)

• Managed digital marketing campaigns for 40+ brands. • Generated over 200,000 leads through paid media and sales funnel optimization. • Developed audience strategies, automation systems, reporting processes, and conversion-focused campaigns. • Collaborated with stakeholders on marketing strategy, messaging, and business growth initiatives.

Senior Paid Media Executive

Digicel Group

Apr 2024 - Dec 2024 (9 months)

• Managed USD $300K–$500K monthly media budget across 21 Caribbean markets. • Coordinated with market leaders to determine optimal media mix based on audience behavior, platform efficiency, and revenue targets. • Collaborated with regional teams to streamline post-lead sales processes and improve lead-to-sale conversion rates. • Executed campaigns across TV, radio, print, Meta, Google, GDN, and YouTube. • Delivered performance insights and strategic recommendations to executive leadership. • Contributed to marketing initiatives that generated over USD $200M in revenue.

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Growth & Performance Marketing Consultant

PlatinumLED Therapy Lights

Dec 2023 - Mar 2024 (4 months)

• Scaled the business to USD $12M ARR while managing a USD $400K/month Meta advertising budget. • Achieved a consistent 16x ROAS through data-driven audience targeting, creative testing, and funnel optimization. • Led website optimization, brand messaging improvements, and conversion rate testing initiatives. • Partnered with operations and creative teams to improve customer acquisition efficiency and lifetime value.

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eCommerce Growth Consultant

Playroom Collective

Dec 2023 - Mar 2024 (4 months)

• Reversed negative ROAS following acquisition and scaled revenue from USD $1K/day to USD $10K/day within six weeks. • Led funnel optimization, offer positioning, landing page improvements, and audience strategy. • Delivered performance reporting and strategic growth recommendations to leadership.

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Growth Marketing Consultant

AI Top Tools

Dec 2023 - Mar 2024 (4 months)

• Led growth strategy, KPI development, and marketing roadmap planning. • Managed acquisition campaigns across Google PPC, Demand Gen, GDN, YouTube, and email marketing. • Collaborated with product and content teams to align growth initiatives with customer acquisition and retention objectives.

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Head of Marketing & Sales

Sparker Media

Oct 2018 - Dec 2023 (5 years 3 months)

• Directed marketing, sales, and growth operations for an agency managing up to USD $10M in marketing budgets for leading U.S. brands. • Oversaw client performance, profitability, customer acquisition, and strategic growth initiatives across multiple industries. • Led and mentored a team of marketers, media buyers, account managers, and sales professionals. • Developed go-to-market strategies, brand positioning frameworks, and integrated marketing plans for clients. • Conducted market research, competitive analysis, and growth opportunity assessments. • Managed strategic business development, networking initiatives, partnerships, and event coordination. • Delivered executive-level performance reporting and growth recommendations to business

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