Amazon Marketing Manager
HCL Technologies
Jan 2019 - Jan 2023 (4 years 1 month)
• Planning and executing advertisement campaigns, and promotional activities, improving ACOS, sales conversion on marketplaces like Amazon, Flipkart, etc.
• Setting up and managing Amazon ad campaigns, ad groups, ads, keywords, bids, and budgets for all assigned accounts on a weekly basis.
• Performing keyword research, competitor research, and market research for each assigned account through the paid tool (Helium-10). Provide complete and accurate data in the weekly reports.
• Having experience in the analysis of Amazon business reports, search term reports, etc. Drive new ideas and processes to improve the performance of campaigns, including account structure, bidding, ad copy, and keyword development.
• Identifying t