Sana Shahidi

If content is king, then marketing is his throne. (and SEO, is the cushion to that throne.) I love to write about products and services, what makes them tick, how they can make your life easy, and how to amplify engagement using words. (Yes, content). But writing about myself? Not so much. I’ll pen down some highlights about me and my career. Easy-peasy. Everyone’s happy. 1. I have created content for national and global brands, their products and services panning across industries like IT, retail, technology, e-commerce, travel & hospitality, and software products. The variety has kept my drive as a writer from flat lining. (Industry exposure is the plus here. Yay.) 2. As good as I am with words, I’m slightly deficient in being a geek. Since tech-friendliness doesn’t come to me naturally, I am a pro at asking the uncomfortable questions and simplifying user-friendliness of any platform/product. 3. Interestingly, Google's first major algorithm update in 2011 charted my career into digital content. My print journalism trajectory from the pre-digital age shifted towards content and its optimization since the Panda update. (This has ensured that my content is always SEO-friendly) 4. I love creating compelling content online. I help brands win new customers. I simplify products and their use for people.