Shadi Ashour

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Managing Partner – Sales

GrowGenics Consulting

Mar 2025 - Current (1 year 8 months)

Lead and manage the complete sales cycle within GrowGenics, as well as for client engagements, driving revenue growth, market expansion, and operational excellence. Oversee strategy design, KPI implementation, and performance optimization to achieve measurable results for both the firm and its clients.
Key Responsibilities & Achievements:
• Designed and executed data-driven sales strategies aligned with company and client objectives, achieving consistent growth and strengthening market positioning.
• Directed lead generation initiatives leveraging targeted inbound and outbound campaigns, increasing qualified opportunities.
• Developed comprehensive sales plans and forecasts, aligning pipeline health with revenue targets

Senior Account Executive – Enterprise Sales (EU Market)

Qualtrics

Oct 2022 - Mar 2025 (2 years 6 months)

Led strategic enterprise sales across key European Union markets, helping organizations modernize how they capture, analyze, and act on Experience Data (X-data) across Customer, Employee, Product, and Brand experiences using the Qualtrics XM Platform. Drove revenue growth through high-value, multi-year partnerships with enterprise clients, aligning solutions with complex compliance, localization, and transformation requirements.
Key Responsibilities & Achievements:
• Designed and executed go-to-market strategies for multiple EU regions, aligning XM solutions to country-specific market trends, industry pain points, and regulatory mandates (e.g., GDPR, industry compliance).
• Managed the full enterprise sales cycle—prospecting,

Account Executive – Mid-Market

IV.AI

Jul 2019 - Sep 2022 (3 years 3 months)

Drove AI and Natural Language Processing (NLP) adoption among mid-sized enterprises across fintech, e-commerce, retail, and telecom sectors, delivering measurable business transformation through data-driven automation, customer insights, and operational efficiency. Managed the end-to-end sales cycle from opportunity identification to contract closure, consistently exceeding sales targets and accelerating time-to-value for clients.
Key Responsibilities & Achievements:
• Prospected, qualified, and closed mid-market deals through outbound strategies, industry events, and referral networks, achieving a 40% increase in pipeline volume.
• Conducted deep client discovery to identify high-impact AI/NLP applications, building ROI-focu

Account Executive

Paytabs Global

Nov 2016 - May 2019 (2 years 7 months)

Drove client acquisition, relationship management, and market expansion across e-commerce, retail, hospitality, and financial services sectors, positioning PayTabs' fintech and payment gateway solutions as enablers of secure, scalable, and frictionless transactions. Acted as a trusted fintech advisor to C-level stakeholders, delivering tailored digital payment strategies that enhanced operational efficiency, revenue growth, and customer experience.
Key Responsibilities & Achievements:
• Managed the full sales cycle for SME and enterprise clients—from prospecting and needs assessment to solution design, onboarding, and post-sale support—consistently exceeding quarterly revenue targets by 26% on average.
• Designed and deployed

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Account Executive

Albina & Hanna Co

Jul 2011 - Oct 2016 (5 years 4 months)

Delivered 167% sales growth by developing and executing targeted B2B sales strategies in the fast-moving consumer goods (FMCG) sector. Led and mentored the sales team, setting ambitious KPIs and providing coaching and training to exceed performance targets consistently.
Key Responsibilities & Achievements:
• Designed and implemented market-specific sales plans, driving significant revenue growth and expanding market share in competitive segments.
• Guided a high-performing sales team through goal setting, skills development, and performance monitoring, fostering a results-driven culture.
• Built and maintained long-term relationships with key B2B clients through regular engagement, strategic discussions, and tailored sol

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Assistant Marketing Manager

Zumot Group

Jan 2007 - Jun 2011 (4 years 6 months)

Drove brand visibility, product sales, and market share growth through data-driven marketing strategies in the fast-moving consumer goods sector, spanning both B2B and B2C channels. Oversaw the end-to-end execution of integrated campaigns across digital, retail, and BTL platforms, ensuring cross-functional alignment with sales, product, and finance teams.
Key Responsibilities & Achievements:
• Developed and implemented marketing strategies to enhance product positioning, drive customer acquisition, and boost retention.
• Led in-depth market research, competitor benchmarking, and consumer behavior analysis to forecast trends, identify growth opportunities, and refine GTM approaches.
• Directed national and regional campai

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Shadi Ashour

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