Research Analyst
GFK
Jan 2020 - Current (4 years 9 months)
Product groups market research includes data analysis, data coding processing and analysis for GfK. The GfK SE (established in 1934 as Gesellschaft für Konsumforschung, "Society for Consumer Research") is Germany's largest market research institute, and the fourth largest market research organisation in the world, after Nielsen Company, Kantar Group and Ipsos. It was founded by an association of university teachers, among them Ludwig Erhard.