Santiago Franco
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Project Technology Advisor
Ontario, Canada
Contact Santiago regarding:
Flexible work
Starting at
USD33/hour
Timeline
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Education
Résumé
Jobs
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- ASenior Project Technology AdvisorAcceleration Strategy Inc.Dec 2023 - Current (1 year 8 months)• Collaboratively led the pioneering Qualtrics XM Discover platform launch in Canada, guiding team efforts in data structuring and migration to establish process wireframes. • Developed a Customer Journey Model using Natural Language Processing tool, Clarabridge, to validate product innovations and customer pain points, significantly contributing to a 90% innovation rate in product development. • Applied technical understanding of Qualtrics, Salesforce, and diverse CRMs to effectively lead across 15+ data integration projects, ensuring consistent data flow and business analytics. • Conducted comprehensive Qualtrics training for over 50 users, significantly enhancing product understanding and adoption rates. • Implemented sales cycle in
- AProject Technology AdvisorAcceleration Strategy Inc.Jan 2022 - Nov 2023 (1 year 11 months)• Oversaw the execution of 20+ projects using Qualtrics to enhance customer experience, client engagement, and data collection. • Led the adoption of AI technology (Anthropic Claude, OpenAI ChatGPT, Meta LLama), boosting client understanding and product uptake by 30% through consultative sales initiatives. • Demonstrated a high level of attention to detail in advising on technology selection, implementation, and troubleshooting for various projects. • Used Text iQ models for sentiment and effort analysis, enhancing customer interactions and satisfaction. • Established a closed loop system in 15+ projects through Qualtrics workflow automations. • Implemented data governance strategies and processes to improve data quality and consisten
- CProfessorCentennial CollegeJan 2022 - Current (3 years 7 months)• Collaborated with a professor to meticulously create course materials, demonstrating high attention to detail and a strong ability to manage educational content. • Employed presentation skills to effectively teach two sessions, providing practical industry knowledge and techniques, and showcased written and verbal communication skills to facilitate student understanding.
- RSales AssociateRootsSep 2021 - Dec 2021 (4 months)• Coordinated customer experience sessions for small groups, ensuring successful transactions and satisfaction. • Managed to build effective relationships, leading to consistently achieving monthly sales over CAD $33,000.
- ARetail ConsultantAesop CanadaFeb 2021 - Sep 2021 (8 months)• Collaborated with management to forge B2B partnerships, elevating brand visibility. • Exhibited high level of self-motivation in educating over 400 customers, enhancing their product knowledge for informed skincare selections.
- CCofounder & Insights ManagerJul 2019 - Nov 2020 (1 year 5 months)• Partnered with startup executives to strategize and cultivate potential business alliances, driving a 40% surge in enterprise sales. • Supported and guided AlmaK's brand guidelines creative process, which solidified retail partnerships and expanded the customer base by 1000 customers. • Conducted in-depth interviews and moderated focus groups to garner deeper insights into customer needs and expectations, facilitating informed product development prior to market launch. • Developed and implemented customized reporting dashboards that provided stakeholders with real-time access to key insights, enhancing strategic decision-making and operational transparency across the organization.
Customer Development InternBritish American TobaccoJun 2019 - Dec 2019 (7 months)• Formulated and instituted a pricing strategy and salesforce incentives for Rothmans Green, regaining 1.2% market share per Nielsen metrics. • Directed and executed an incentive program and marketing initiatives for the Rothmans Blue wholesale channel, increasing brand awareness by 80% among 1,500 clients. • Led the business development charge for the VUSE E-pen launch in Colombia, strategizing brand awareness campaigns and forging partnerships that achieved a 20% shift from traditional tobacco products and a 16% boost in brand recognition.
Education
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- CPost-Graduate Certificate Marketing ManagementCentennial CollegeMay 2021 - Dec 2021 (8 months)
- CPost-Graduate Certificate Market Research and Data AnalyticsCentennial CollegeSep 2020 - Apr 2021 (8 months)
- PBachelor of Business AdministrationPontifical Xavierian UniversityJan 2017 - Mar 2020 (3 years 3 months)