Sethany Kaing

W

Treasurer

Women in Computing and Data Science

Aug 2023 - May 2024 (10 months)

• Generated financial documents and records to organize financial reporting for the organization, leveraging Microsoft Excel and financial management software to streamline reimbursement and payment processes • Collaborated and planned with club executives to implement financial strategies that aligned with semester goals

Ads Sales Research and Design Assistant

Quizlet

Jun 2023 - Current (2 years 11 months)

• Design ads and client services assets on Figma, including customized content for campaigns, pitch decks, and Prismic web page designs that showcase Quizlet's ad units to promote and reach 60+ million users worldwide • Conduct comprehensive market research to analyze campaign insights and competitive advantages to support the development of sales pitches to highlight Quizlet's platform value to clients and key accounts • Track CPMs and campaigns on Salesforce to ensure data report accuracy, extract performance metrics from Sisense Data and Google Ad Manager, create pivot tables and present actionable insights to clients for data-driven decision making in wrap-up reports • Worked on ads for retail brands to promote on Quizlet’s platform

Brand Ambassador

Adobe

May 2023 - May 2024 (1 year 1 month)

• Strategized and implemented digital marketing initiatives to raise awareness Adobe Creative Cloud platforms among UC Berkeley students, achieved engagement with 1,500+ students • Coordinated and promoted Adobe marketing events and workshops through various channels, contributing to increased brand awareness with students nationwide

A

Finance Assistant

ASUC Student Union

Dec 2022 - Jan 2024 (1 year 2 months)

• Independently managed 250+ weekly financial invoices for 1,300+ UC Berkeley student organizations, verified accuracy and compliance with university regulations • Facilitated the university's annual budgeting process and ensured timely processing of financial invoices using MIP Accounting, contributing to accurate financial tracking and reporting • Provided financial assistance and excellent service to clients through addressing inquiries to streamline the reimbursement process

Brand Ambassador

Canva

Oct 2022 - Feb 2023 (5 months)

• Produced creative content to promote Canva's new launches and products, gained 200,000+ impressions, and gathered 600+ activations of Canva Pro on social media platforms • Collaborated with the Canva Ambassador Team to demonstrate and execute strategies to increase brand awareness and engagement, leveraging insights gained through analyzing performance metrics of online campaigns • Held events to demonstrate features of Canva Pro to promote to students

H

Head of Marketing

Jul 2022 - Jul 2023 (1 year 1 month)

• Created and strategized social media posts for the club's Instagram page for outreach, reached 650+ followers • Coordinated and managed Instagram and LinkedIn, analyzed social outreach in meetings with club officers • Contacted brands to gain sponsorships and held campaigns to promote with Kiehl’s

E

Research &Marketing Intern

En-trak

May 2022 - Aug 2022 (4 months)

• Analyzed global market research on energy management industries to initiate business development insights • Worked with directors to conduct research on 5 countries in Asia to generate client leads and contact details • Examined En-trak's products and services to determine their alignment with school curriculums for expansion in Hong Kong, South Korea, Singapore, and Australia

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