Sergio Gómez Charry

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Client Partner

META

Oct 2019 - Current (5 years 7 months)

- Develop high-level collaborative relationships and close large deals with some of the most important companies from the Financial Services and Retail industries in Colombia and Perú. - Leverage Meta's extensive Direct Response and Branding solutions set to the benefit of customer portfolio. - Create and present needs-based solutions and high quality answers to RFPs.

Head of Point/mPOS - Mercado Pago

Mercado libre

Jul 2019 - Oct 2019 (4 months)

- Responsible for Mercado Pago's mPOS device launch for the colombian market. - Main responsibilities for the launching plan include participation and leadership in following areas Device sales and activation forecast. - Pricing definition Distribution and sales channels definition and strategy Customer satisfaction overview. Project economics

Head of Mobile Wallet - Mercado Pago

Mercado libre

Jan 2019 - Jun 2019 (6 months)

- Responsible of building and developing the mobile wallet ecosystem for Mercado Pago Colombia. - Customer acquisition, activation and retention for Mercado Pago's mobile payment business unit in both frontlines (sellers/utilities and users/payers). - Cross-functional work with engineering, UX, product, marketing and operations to design and execute growth initiatives and test them using an experimental approach.

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Co-Founder - 1al7

1al7

Jan 2019 - Dec 2020 (2 years)

Client Partner

Facebook

Nov 2017 - Jan 2019 (1 year 3 months)

- Develop high-level collaborative relationships and close large deals with some of the most important direct response (Retail/Travel/Ecommerce) clients in Colombia. - Leverage Facebook's extensive Direct Response solution set to the benefit of customer portfolio. - Create and present needs-based solutions and high quality answers to RFPs.

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Operations Manager - Volunteer Hostels Cartagena

Volunteer Hostels

Aug 2017 - Sep 2020 (3 years 2 months)

Agency Lead - Colombia / Central America & Caribbean

Google

Oct 2016 - Nov 2017 (1 year 2 months)

- Responsible of leading relationships between Google and the most important media agencies in Colombia, Central America and the Caribbean. - Work closely with sales teams on strategies to develop Google business in Colombia, Central America and the Caribbean building partnerships between agencies and customers. - Build and manage strong C-level relationships with agencies to build a strategic product selling process for their most important customers.

Account Manager

Google

Apr 2014 - Sep 2016 (2 years 6 months)

- Managed relationships with top advertisers and agencies in Retail, Tech and Government sectors. - Deliver data-driven recommendations to our top clients in order to meet their business objectives. - Retail and Tech Portfolio revenue growing over 50% YoY. - Business planning and quota setting responsibilities. - Customer revenue forecasting made quarterly according to specific business and product objectives. - Advanced knowledge on Google's advertising products and solutions and in the digital media market.

Account Strategist

Google

Oct 2012 - Mar 2014 (1 year 6 months)

- Responsible of supporting digital strategies and solutions for clients to reach marketing and business goals using Google advertising solutions. - Analyze Advertising Performance metrics and Web Analytics data from client's digital efforts to suggest continuous and consistent improvement. - Advisor of digital topics for some of the biggest companies in Colombia.

Hardware & Software Retail Services

Microsoft

Nov 2011 - Sep 2012 (11 months)

- In charge of the development of the BTL (point of sale execution) activities to support the retail sales of Hardware and Software products. - Production, logistics, and advertising vendors and agencies management. - Accountable for the first online campaign ever made by Microsoft Hardware through Facebook. The Microsoft Hardware community grew more than 300% over the first week. - Member of the team that executed the extended warranty plan for software sales. This activity increased sales over 10% YoY. - Data based analysis of the in-store exhibition spaces that Microsoft Hardware had all over the country, to increas the brand's exhibition share in main retailers by 20%.

Marketing Analyst - Intern

Microsoft

Dec 2010 - Nov 2011 (1 year)

- Creator of the first process to measure the return on investment of the main marketing activities of the local subsidiary. The tool was based on measurement techniques applied to events, mailing and online activities among others. I analyzed the results of several online activities to create a model to measure the direct ROI. - Accountable for the mailing initiatives of all subsidiary's segments. - Accountable for marketing activities reporting for all relevant business segments.

Sergio Gómez Charry

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Sergio's behavioral traits
Sergio's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.