Sergio Castro Salazar M.B.A. Senior Communications - Customer Success

Senior Communications and Onboarding Program Manager for Customer Success

Blackbaud

Aug 2025 - Current (1 year 2 months)

Collaborate with cross-functional teams to design and deliver exceptional customer onboarding experiences, driving adoption and value through resource creation, customer engagement, and data analysis. In charge to develop and implement effective communication strategies, crafting targeted messaging and content to support customer success initiatives.
Key responsibilities include:
- Creating and hosting impactful presentations.
- Managing webinars.
- Develop email communications, and maintaining customer success websites to ensure seamless customer journeys and solution usage.

Marketing Project Manager

SweetRush Inc

Mar 2023 - Apr 2025 (2 years 2 months)

Marketing Project Manager for SweetRush Inc. In charge of the execution of massive projects, including the creation of webinars, Artificial Intelligence and technology demonstrations and learning programs, social media posts, video production, email marketing, design, events, Press releases, articles, ebooks, case studies, newsletters, brochures, landing pages, web development, marketing strategy, awards submission and team leading. In charge of budget, planning and project management, working with internal teams to optimize campaigns, lead kick off calls, read metrics, data analysis, insights and guide the team for every Marketing Project.

Marketing campaigns include: Production of Artificial Intelligence, Learning and Develop

Editorial Production

McKinsey Company

Mar 2022 - Dec 2022 (10 months)

Ensure articles continue to move through the review and production process. Coordinate social media efforts by providing social media assets to authors, sending newsletters, and provide viewership reporting for Social, Healthcare and Public Entities. Editorial Production for the SHaPE Practice at McKinsey & Company. In charge to align clients, collect information and organize content for the Healthcare and Public Services. Develop strategy for campaigns, research and reputation for Communications & Publishing. In charge to send official communications for the company and the design and content of McKinsey.com

DEI Assistant

McKinsey Company

Dec 2019 - Mar 2022 (2 years 4 months)

North America and Europe DEI Assistant in charge to organize campaigns for Diversity & Inclusion and External Speaker Series, working among Directors, Partners and Senior Partners at McKinsey & Company to engage with clients and consultants. GLAM lead and design coordinator for PRIDE and events at the SJO Office. Compensation and People Development organizer to process payments with Coupa platform, calendar and budget management. In charge to train and coach colleagues to use new tools to deliver service to consultants and learn new skills to deliver a more effective response to requests.

Internal Communications Coordinator

Florida Bebidas

Dec 2017 - Apr 2018 (5 months)

In charge to design events and programs in the company regarding culture & development to promote values, integrity, and human relations. Execute communications campaign to raise brand awareness and company values. In charge of the launch of a massive learning platform in the company (UFIFCO).

Office Culture Coordinator

Gensler Latinoamérica

Nov 2019 - Jan 2020 (3 months)

External Consultant, hired to work as Office Culture coordinator for Gensler Latin America (Costa Rica, Mexico & Colombia). In charge to develop strategies for Human Resources to promote Office Equity & Inclusion. Lead communication and implement activities among colleagues to connect and link the three regions. Coaching and mentoring to create safe space areas and groups in the company to celebrate activities, support, engage and learn about several topics regarding diversity and culture.

Sergio Castro Salazar

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Sergio Castro Salazar

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