Sergi Iezdin

Growth Lead

amo

Feb 2025 - Current (1 year 9 months)

Built and scaled the full growth system for UMI (umiglow.com) — a consumer health supplement brand — from zero, owning every layer from strategy to execution.
• Launched 3 health brands from zero — brand positioning, unique product mechanism, pricing architecture, and full GTM; led Meta creative strategy across cold and warm audiences
• Built quiz funnel and landing page system from zero — achieved profitable CAC at 6-figure monthly spend through high-velocity A/B testing across dozens of variants
• Led cross-functional delivery team of 9+ in matrix structure (designer, copywriter, developer, PM, analytics) — set priorities, owned road

Senior Growth Manager, Activation

LearnWorlds

Jul 2024 - Feb 2025 (8 months)

Owned user activation for a B2B SaaS platform backed by Insight Partners ($32M), serving 10,000+ customers across 150 countries.
• Defined Aha Moment framework and redesigned the activation funnel — drove 5%+ lift in activation rate
• Ran experimentation across in-product guidance, onboarding checklists, and lifecycle messaging; translated findings into product changes with engineering
• Built behavioral email sequences tied to activation milestones — reduced time-to-Aha and improved early retention

h

Fractional Head of Growth

hotball.ai

Nov 2022 - Sep 2023 (11 months)

• GTM strategy for early-stage AI startup — acquired first 50 paying customers on a raw MVP with zero ad budget, leveraging AI-focused product communities

A

CMO

Aff1

Sep 2021 - Jun 2024 (2 years 10 months)

Led marketing and commercial operations for a health supplement business scaling across 9 markets — owned both growth strategy and P&L.
• Oversaw full marketing mix across 9 active markets: paid acquisition, funnel optimization, affiliate partnerships, and lifecycle
• Led product pipeline — launched 7 SKUs from ideation through formulation briefs and GTM sequencing
• Owned unit economics across all markets and SKUs: COGS, CAC, contribution margin, payback period
• Built and managed cross-functional team across media buying, creative, product, and operations

P

Co-Founder & CPMO

Pix Inc.

Jan 2018 - Sep 2021 (3 years 9 months)

Co-founded and scaled a global IoT + eCommerce business — built the entire growth engine from scratch.
• Scaled paid acquisition to $3M+ annual budget with 263% ROMI
• Expanded to 80+ countries across DTC and retail channels
• Raised $260K+ in crowdfunding — 430% of Kickstarter goal, funded in days
• Built and led performance marketing and media buying team from zero
• Earned major press and media coverage: Engadget, VentureBeat, Forbes, Business Insider; product featured in the Chicago Museum of Science; reviewed by Unbox Therapy (4M+ views)

M

Head of Paid Acquisition

Monster Leads

Jun 2016 - Dec 2017 (1 year 7 months)

Leaded a media buying through native networks, Meta and Google

Digital Marketing Manager

Genesis Tech

Jun 2015 - Jun 2016 (1 year 1 month)

Worked with affiliate and social media channels for the dating app

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Sergi Iezdin

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