S
Serena Pereyra
About
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Buenos Aires, Argentina
Résumé
Jobs
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- MMarketing DesignerMiVaOct 2024 - May 2026 (1 year 8 months)• Design UI assets and interface components for ecommerce clients, including landing pages, banners, and promotional visuals. • Adapt layouts to responsive structures for desktop and mobile, ensuring visual consistency across breakpoints. • Apply UX principles to improve engagement on marketing pages. • Collaborate with marketing and product teams to iterate on design deliverables aligned with campaign goals. • Create visual materials for sales presentations and digital campaigns using Figma and PowerPoint.
- FGraphic DesignerFarmacias TKLJul 2023 - May 2024 (11 months)• Designed ecommerce visual assets including product imagery, banners, and promotional campaigns. • Contributed to UX/UI redesign initiatives focused on improving the online shopping experience, including navigation structure and category layout. • Worked directly within the VTEX ecommerce platform to adapt content for usability and conversion. • Optimized visual layout of product pages with attention to hierarchy and scanability.
- LGraphic DesignerLa Pausa StudioMay 2021 - Feb 2023 (1 year 10 months)• Developed branding systems and digital campaigns for multiple clients across diverse industries. • Designed visual identities, social media content, and motion/video materials aligned with brand strategy. • Managed projects from brief to delivery, maintaining close client communication and design consistency.
Education
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Interface Design in FigmaUTNJan 2025- Digital Graphic DesignUniversidad Da VinciJan 2024
- UX/UI DesignCoderhouseJan 2023