Serena Maldonado
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Meet Computer, by DevRev. Your new AI teammate | Pouring creativity into tech! | Founding member of Rainbow@DevRev 🌈
Argentina
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Résumé
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Event MDR at DevRev / Founding Member of Rainbow@DevRev 🏳️🌈DevRevOct 2025 - Current (11 months)At DevRev, I work as a Marketing Development Representative (MDR) across Field Marketing and Sales, driving enterprise event outreach, pipeline generation, and community engagement within the AI and B2B SaaS space. As one of the first members of the MDR team, I helped build and operationalize many of the team’s workflows and processes from the ground up in collaboration with Sales Enablement and RevOps. My role includes managing event campaigns, prospect and attendee outreach, CRM operations, and cross-functional collaboration with SDRs, AEs, Marketing, and Operations teams. I also onboard new hires, maintain team organization and workflows, and support process improvements as the team continues scaling. Through deep account research and- Enterprise Business Development RepresentativeDevRevDec 2024 - Sep 2025 (10 months)At DevRev, I worked as an Enterprise Sales Development Representative (SDR), driving outbound prospecting and pipeline generation across enterprise accounts within the AI and B2B SaaS space. My role focused on identifying and engaging key decision-makers through cold calling, email, and LinkedIn outreach, while partnering closely with Account Executives to generate qualified pipeline opportunities. I managed multi-channel outbound sequences, maintained CRM hygiene, and conducted deep account research to support strategic enterprise outreach and meeting generation. Working in a fast-scaling startup environment allowed me to collaborate cross-functionally with sales, marketing, and operations teams while developing strong communication, pro
- Ads Specialist - BDRXFeb 2024 - Nov 2024 (10 months)At Agile B2B Sales I worked as a Business Development Representative, executing lead generation, cold calling, and cold emailing campaigns for enterprise clients via phone, LinkedIn, and email. Among the clients I worked with was X (formerly Twitter), where I helped businesses navigate the evolving digital advertising ecosystem — analyzing market trends, competitor strategies, and platform capabilities to identify growth opportunities and connect brands with their audiences more effectively. I used tools including Smartlead.ai, Seamless.ai, Sales Navigator, PhoneBurner, HubSpot, and Slack to manage workflows and client engagement, communicating directly with native English-speaking prospects and clients across the US market.
- MFounder & Creative Strategist | Melosa ProduccionesMELOSA ProduccionesJun 2021 - Current (5 years 3 months)What started as the full management of my own independent music project naturally evolved into a boutique creative agency, bringing in other artists looking for the same strategic support. At Melosa I support artistic projects end to end: from brand identity and creative direction to event production, PR strategy, and performance analytics. I work closely with audiovisual producers, music producers, graphic designers, photographers, press agents, and venues, coordinating every piece of the creative and communication process. Across the projects I've managed I achieved +722% annual stream growth and +1,123% in saves for one artist, generated peaks of 90,000 monthly Instagram Reel views through content strategy and editorial calendars, an
Education
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- Associate's Degree, MarketingUniversidad Empresarial SigloJul 2026Studying digital marketing, advertising, and brand strategy with a focus on creating data-driven campaigns across digital platforms. Developed skills in social media marketing, content strategy, SEO, SEM, paid advertising, market research, consumer behavior, analytics, branding, and digital communication. Worked on practical projects involving campaign planning, performance analysis, and marketing strategy for real-world business scenarios.
- Lengua y literatura inglesaStafford House InternationalJan 2020Embarking on an intensive Advanced English Immersion Course in England, each day brought new linguistic challenges, refining my skills in grammar, vocabulary, and practical usage. Guided by expert instructors, the immersive experience extended beyond the classroom with cultural excursions and community interactions. This short yet intensive program not only elevated my language proficiency but also provided a unique cultural lens to the nuances of English.
- ECiencias naturalesExpedición CienciaFeb 2016Among the select 40 high school students nationwide, my week at the Expedición Ciencia Camp was a thrilling immersion into the world of research. Straying from traditional confines, the program fostered a dynamic learning environment with hands-on projects and collaborative exploration. Guided by expert mentors, each day unfolded with interactive workshops and group projects, revealing the intricacies of scientific inquiry. The emphasis on practical applications and critical thinking laid a foundation for understanding research methodologies. Amidst the scientific exploration, the camp provided a platform for cultural exchange and networking, connecting me with diverse peers and enriching my perspective on global research communities. The c