Sebbastian Llano Sr Marketing and Service Designer / cx / ux / ui

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Marketing Director

Tikipal

Apr 2023 - Current (3 years 7 months)

Plan the digital media strategy and lead the production of creative pieces for alliances and campaigns, lead to the fulfillment of objectives set by the company for growth, attraction and sales, focusing efforts on understanding the market, users and metrics for the decision making

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Senior User Experience Designer

Tikipal

Jun 2022 - Current (4 years 5 months)

Lead and manage iterations, insights and improvement opportunities, work with value areas for continuous improvement of the product and service, execute and structure actions based on the analysis of our users, businesses and technologies.

Service Designer

Castor

Feb 2022 - Jul 2023 (1 year 6 months)

I had the opportunity to work with Seguros Sura as a service designer. With my skills and knowledge, we work in a comprehensive vision of digital transformation to enhance their products. To collaborate with this excellent team, I needed to understand the metrics and user needs. I used agile methodologies and UX frameworks to comprehend the needs and define the workflow with the team and stakeholders.

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Brand Manager

Tikipal

Jan 2022 - Jun 2022 (6 months)

Lead the process to creating a new brand, from conceptualization to the execution of creative ideas, generating value propositions to define the spirit of the brand based on knowledge of the market and the consumer segments so that they can be positioned in a market and company leader.

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Product Manager

Nano Belle

Jan 2021 - Jan 2022 (1 year 1 month)

Design and develop products, along with market participation strategies, defining product, sales, and distribution needs. Supervise the execution of the company's product development and marketing strategies, and analyze the results of sales and company plans

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Product Designer

Nano Belle

Jan 2020 - Jun 2020 (6 months)

Development of personalized brand management plans for each of the products, assisting in packaging design, marketing strategies, and maintaining contact with suppliers and distributors to gather critical information on how to enhance the design and implementation of the company's products and brands.

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Brand Manager

Nano Belle

Jan 2020 - Dec 2020 (1 year)

Develop, and lead innovative and creative marketing strategies, based on a deep understanding of the market and the consumer. Work on the execution of effective plans that ensure brand building and the formulation of value propositions, grounded in the knowledge of customer segments and the demand spaces they occupy. This way, brands can strengthen their position as leaders in their markets, contributing to the sustainable and profitable growth of the company.

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Senior UX Designer

MDI AGENCIA

Dec 2017 - Dec 2019 (2 years 1 month)

We work to provide Adidas with a comprehensive platform where design (UX/UI), flows, and valuable information are tailored to data and business needs, allowing alignment with customer objectives. We redesigned a tool that enables precise market analysis in LATAM. To achieve this, we researched and explored business needs, user requirements, and focused on data to present valuable information. We completed the prototype and experience design, delivering a plan for the implementation and development of the platform for Adidas. I assisted in the creation, quotation, and planning, including development timelines, and played the role of Product Owner, overseeing the production process of the new platform.

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Lead Designer

MDI AGENCIA

Dec 2017 - Nov 2018 (1 year)

We worked with the design department, involving stakeholders, to build, standardize, structure, measure, and evaluate the department's performance. With the implementation of processes supported by digital tools, we successfully facilitated and optimized the internal operations of the company.

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Lead Designer

MDI Agency

Jan 2017 - Dec 2019 (3 years)

Service Designer

Target Insights

Jan 2017 - Dec 2017 (1 year)

I led a consultancy on the digital ecosystem.

A work plan was devised to redesign the company's website, giving it a commercial focus to showcase the values and products they offer in the market.

I managed and supervised the content from the insights they gained about Digital Marketing, successfully aligning the company's objectives with the training contents and tools or platforms that drive their business.

We worked closely with the client in creating roles and profiles within their organizational structure to effectively manage their digital communication channels.

My involvement focused on directing the entire project, UX/UI design, and providing guidance throughout the website production proc

Diseñador ux

Dasigno SA

Jan 2014 - Dec 2016 (3 years)

As a UX Designer, I used my skills to analyze and research users in order to provide proper interaction with platforms.

The tasks I performed at Dasigno ranged from planning information architecture, designing flows, wireframes, and prototypes to providing support and managing the development process.

With Colombinos, in 2016 Dasigno won the Crea Digital call, a project that tested my design and production management skills.

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Mid UX UI Designer

Dasigno S.A.

Jan 2014 - Dec 2016 (3 years)

Marketing / Designer

Marco Marketing Latam

Jan 2011 - Dec 2014 (4 years)

I generated communications for commercial incentive plans, events, and launches.

I managed the production status of the Lenovo Community, creating communications for the retail channels in Latin America. Additionally, I performed graphic and creative tasks tailored to the specific needs of each new client

Web Designer

IDYOU Digital Agency

Jan 2008 - Jan 2010 (2 years 1 month)

As a Designer with basic knowledge in programming, HTML, and CSS, I embarked on my career as a website designer. My initial responsibilities were focused on creating and building assets for ID4YOU's clients. I developed skills for crafting emails and communications for social media, allowing me to gain insights into digital marketing campaigns and strategies

Sebbastian Llano

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Sebbastian Llano

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