Sebastián Velandia

Sales & Operations Leader | Commercial Strategy | Revenue Growth | Global Markets

Chief Operating Officer and Commercial Leader with 13+ years of experience leading sales, business development, operations, customer experience, product and service initiatives, and high-performance teams across the U.S. and LATAM.

I build the operating systems, commercial structures, products, services, and leadership teams required to scale businesses.

My background spans Telecom, SaaS, Healthcare, Banking, Travel & Hospitality, Energy, Technology, BPO, and SMB markets. I combine commercial strategy with operational execution, using data, customer insight, product and service design, technology, and leadership development to turn business challenges into measurable results.

Currently Chief Operating Officer at Wellness Spa Móvil Center, leading commercial and operational execution across a 24-hotel portfolio in Colombia. My scope includes revenue growth, B2B partnerships, commercial channels, customer experience, CRM, product and service development, roadmap prioritization, team performance, strategic initiatives, and execution across multiple locations.

A major part of my career has been building leaders, not simply managing employees. Through leadership development, mentorship, coaching, performance systems, and structured operating cadences, I have developed more than 200 leaders and helped build management layers capable of operating independently at scale.

At Nüvel, I worked directly on developing people, commercial structures, and execution systems designed to turn individual performance into scalable organizational capability.

Across Teleperformance and SAS, I worked in technology, data, sales, and customer operations environments, translating customer and business requirements into structured solutions, initiatives, and measurable improvements.

My experience covers the full operating cycle: identifying opportunities, defining strategy, developing products and services, building and executing roadmaps, prioritizing initiatives, aligning stakeholders and resources, establishing KPIs, improving processes, managing customers and partners, driving revenue, and creating accountability systems that sustain performance.

Selected results:

• Managed approximately USD 1.9M in monthly invoicing across 20+ commercial lines while maintaining margins above 25%.

• Doubled sales through upselling, cross-selling, account development, and commercial ecosystem improvements.

• Increased conversion by 40%, reduced absenteeism by 35%, and increased revenue by 60% through the development of a new sales ecosystem.

• Delivered an 18% sales increase by applying Design Thinking to improve collaboration between competing account-management teams.

• Reduced DSAT by 58.9%, increased confidence by 25%, and reduced attrition from 15% to 2.8% in a transformation involving approximately 1,000 HC.

• Led large-scale operations involving 700+ employees across multiple commercial lines and international markets.

• Developed 200+ leaders through mentorship, coaching, performance management, and leadership-development systems.

What I bring:

• Commercial strategy and revenue growth
• Business development and B2B partnerships
• Product and service roadmap development
• Operational systems and scalable processes
• Leadership development and mentorship
• Customer and partner relationship management
• KPI design, performance management, and accountability
• Cross-functional and multicultural leadership
• Strategic problem solving and execution
• Data-driven decision making
• Technology, automation, and AI as productivity and execution tools

Technology and AI are part of my toolkit, not my identity. I use technology, automation, CRM, data systems, and AI tools when they create a measurable advantage in decision-making, productivity, customer experience, product development, or execution.

Background:

• Systems Engineering + Sports Science
• Experience in sales leadership, business development, operations, customer experience, product and service development, and organizational transformation
• Training in finance, strategic thinking, negotiation, applied neuroscience, and sales psychology
• Multicultural leadership experience across the U.S., Mexico, Central America, Colombia, and LATAM
• English: C1 / Fully Fluent
• Spanish: Native

Current focus:

Building high-performance businesses through strong operating systems, commercial discipline, product and service innovation, leadership development, customer relationships, and measurable execution.