Sebastian Buenaventura

C

CEO, Co-Founder

Nov 2021 - Oct 2022 (1 year)

- Since we launched an MVP in February 2022, we had a consistent weekly customer growth of 100%. In 3 months, we achieved $830K sold with +2,000 active users and 8,000 people on the waitlist. - Protected all $380K assets under management when the chosen stablecoin (UST) lost 90% of its value in two days due to unexpected market turns by massive trades against the asset causing $50B lost worldwide. - Successfully passed legal review from Colombia's financial regulator after UST crashed by demonstrating that Simpol exercised its Anti-Money laundering and fiduciary duty without even having a clear legal framework for crypto in the country. - Built and led a community of 3.5K active users at Telegram by the end of June 2022, where people joined

S

CEO, Founder and Freelancer

Shalder

Jan 2019 - Jun 2022 (3 years 6 months)

- In 2021, we grow from $800 in revenue to $50K monthly transaction volume, reaching over 3.5K freelancers enrolled and 220 active businesses. - Raised $500K pre-seed round from Flori Ventures, Celo Founders, Nicol David, Startup Chile, Parallel18, and more Angel Investors. Shalder was a freelance marketplace, connecting companies from USD-based markets (US, Puerto Rico, Panama, and Ecuador) with talent from markets with weaker currencies (Colombia, Venezuela, and Argentina).

Digital Marketing Supervisor

PHILIP MORRIS INTERNATIONAL

Mar 2017 - Oct 2019 (2 years 8 months)

- Achievements: Increase digital awareness 300% 2018 vs 2017. From 3% to 9% via a source of awareness study. - Increased website visits 300% vs 2017 via outbound, inbound channels. - Increased social reach 200% vs 2017. - Increased social mentions 50% vs 2017. From 3,7k to 5,5k. - Manage IQOS acquisition strategy in Colombia, increasing awareness, generating leads, and supporting legal age smokers (LAS) conversion, triggering the proper target between the different digital channels (For more information visit www.iqos.com). - Support IQOS retention strategy in Colombia; communicating product availability, encouraging user-generated content, and WoM via new product global toolboxes through the different storyt

S

Digital Account Manager

SPR Group

Apr 2016 - Mar 2017 (1 year)

- Re-launched company’s website with improved front- end functionalities which enhanced the users’ experience and led to an increase in website visits by 50%. - Opened the digital department in the agency - Lead and develop new business that improves the profit margin of the agency - Head of the digital team, responsible for digital accounts and strategies. - Responsible for managing budgets of digital strategies - Developed and executed SPR own digital strategy to identify and manage growth opportunities - Managed client relationships and provided strategic planning and direction to clients such as HP Inc, 3M, MediaTek, Digitex and Dell-EMC - Managed partners relationships (IT support and BI Software) in order to offer 360 strategies that

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