Sebastián Balderas Espinosa

Sebastián Balderas Espinosa

About

Detail

Senior UX/UI Engineer (Design Engineer) — design systems in code: tokens, Storybook, React/TypeScript. Enterprise B2B SaaS, CRM/ERP workflows.
Mexico

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Résumé


Jobs verified_user 0% verified
  • A
    Senior UX/UI Engineer public Remote experience
    Agentic Dream
    Apr 2023 - Current (3 years 6 months)
    - Sole designer across two client engagements: Avanto (Orderbahn → Strata) and Repfabric. On Avanto/Strata, I presented new work daily to the CEO, project managers and engineers. On Repfabric, I worked near-daily with founder John Mitchell, who reviewed and approved every design decision.
    - Designed the action layer for a platform serving enterprise accounts including CBRE and Bank of America. L2 shipped to production for bounded prioritization and routing; a person reviews impact decisions.
    - Built the multi-tier design system — tokens, variables, components — delivered as a Storybook engineering pulled into its own stack.
    - Applied the three-tier framework: L3 was designed and deliberately held back — never deployed or acti
  • O
    UX/UI Designer public Remote experience
    Ozon
    Jul 2022 - Jan 2023 (7 months)
    Led the redesign of Pandaboard, a workflow-heavy internal SaaS platform for purchasing, logistics, repairs, and finance operations. Mapped operational pain points across roles and designed workflows that aligned user needs with business goals — interaction design, information architecture, user flows, wireframes, prototyping, usability testing, and design systems in Figma, with frontend collaboration to validate layouts and handoff decisions.
  • B
    UX/UI Coordinator
    Banco Compartamos (Grupo Gentera)
    Nov 2021 - May 2022 (7 months)
    Designed compliant digital lending and credit workflows within nationwide regulated operations. Mapped journeys for customers and branch staff, balancing usability against regulatory and risk constraints — user flows, wireframes, prototyping, usability testing, and UI in Figma, with engineering collaboration across web and mobile to ensure compliant implementation.
  • Grupo Salinas
    UX/UI Designer
    Grupo Salinas
    Jul 2021 - Nov 2021 (5 months)
    Redesigned nationwide foreign-exchange transaction platforms used by cashier networks under time pressure, prioritizing clarity, error prevention, and confidence in critical financial flows — transaction flows, wireframes, prototyping, and usability validation in Figma, coordinating closely with engineering on frontend constraints and risk controls.
  • T
    User Experience Designer
    TLALLI
    Aug 2018 - Dec 2020 (2 years 5 months)
    Designed service ecosystems activating sustainable tourism economies. Extensive qualitative research, co-creation workshops, journey mapping, service blueprints, and usability testing with local communities and stakeholders.
  • L
    Urban Planner
    LOGIT
    Nov 2017 - Sep 2018 (11 months)
    Designed data-informed urban mobility systems using quantitative analysis of INEGI datasets. Modeled end-to-end transportation and service workflows across multiple stakeholders, and produced documentation, reports, and decision frameworks similar to product requirement artifacts.
  • J
    Urban Planner
    JTT Proyectos y Construcción
    Nov 2015 - Sep 2016 (11 months)
    Structured construction planning workflows and coordinated multidisciplinary execution teams. Created process maps, timelines, and execution plans that clarified responsibilities, dependencies, and handoffs, and produced feasibility documentation that improved execution alignment.
  • G
    GIS Analyst / Cartographer · SEDESOL (Secretaría de Desarrollo Social)
    May 2015 - Jun 2015 (2 months)
    Produced cartography and spatial analysis for federal social programs. Digitized territorial layers in ArcGIS and cross-referenced official datasets to support program targeting.
  • U
    Urban Planning Consultant · Freelance
    Mar 2015 - Apr 2015 (2 months)
    Mapped a multi-organization cycling network across six public and private entities — water utility, power company, traffic police, two federal ministries and civil-society groups — none with authority over the next. Defined the node typology, the phased rollout and the cost model.
Education verified_user 0% verified
  • The Anglo
    English — C1 Advanced (CEFR) public Remote experience
    The Anglo
    Jan 2020 - Apr 2025 (5 years 4 months)
    Five years of coursework to CEFR C1 Advanced.
  • IBERO Puebla
    Master in Strategic Design & Innovation
    IBERO Puebla
    Aug 2018 - Mar 2020 (1 year 8 months)
    Weekend / executive program
  • B
    Bachelor in Urban Planning & Environmental Design
    BUAP University
    Aug 2011 - Mar 2018 (6 years 8 months)
Projects (professional or personal) verified_user 0% verified
  • Avanto
    Design System & Tokens public Remote experience
    Avanto
    Aug 2024 - Current (2 years 2 months)
    Figma as the design source of truth; semantic tokens mapped one-to-one to code and delivered through Storybook for frontend teams. Increased delivery velocity by +35%.
  • Avanto
    Avanto / Strata public Remote experience
    Avanto
    Aug 2024 - Current (2 years 2 months)
    Designed the operating layer for a workflow-heavy B2B SaaS platform: 14 identified users scoped to the 3 driving adoption. L2 shipped to production for bounded prioritization and routing; L3 was designed and deliberately held back, never deployed or active.
  • R
    Repfabric public Remote experience
    Repfabric
    Apr 2023 - Jan 2025 (1 year 10 months)
    Scoped a 20-role, 12-module cloud CRM/ERP platform down to the one persona driving adoption, removing ~85% of legacy functionality. Designed the Salesforce data-sync mapping; engineering implemented the integration.
Awards verified_user 0% verified
  • D
    Finalist — Diseña México National Design Award
    Diseña Mexico
    Jul 2021
    National design award. Finalist for a strategic design project developed during the Master's in Strategic Design & Innovation at IBERO Puebla.