Director
Athletic de Colombia
2011 - 2013 (2 years 1 month)
Spearheaded formulation and adoption of corporate strategies to expedite all aspects of corporate growth, including
digital transformation, improving data-driven management methods, and boosting financial results. Directed regional
retail operations in Ecuador, Panama, and Venezuela. Restructured and enhanced distribution channels across 12
cities, 35 stores, and 40 distributors in Colombia. Supervised and guided growth of workforce from 135 to 300
personnel.
● Grew annual revenue from US$6M to US $15M, realized 15% profit, and cut debt by 35% by strategizing,
implementing, and reviewing quarterly/annual growth plans.
● Won contract with the world's largest producer of fitness products and elevated value chain.
● Triggered 1