Sebastian Molano
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Marketing
Canada
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Visual MerchandiserCoca-ColaApr 2022 - Jul 2022 (4 months)- Coordinating product flow to the sales floor, stock out, merchandising and sales signs - Category management as a tool to optimize space according to brands and profitability at the point of sale.- CGreeterCERES TERMINALS CANADAJan 2022 - Mar 2022 (3 months)- Led the logistics in attention to the public, check of symptoms of Covid-19. - Create the data and support for customers with the aim of providing excellent service and exceeding expectations.
- Senior trade marketing coordinator verified_user Verified experienceMustad - EmcoclavosJun 2017 - Dec 2021 (4 years 7 months)- Led the trade marketing plan for Colombia and initiated expansion into all Latin American countries. - Created and exceeded all KPIs for sales, engagement, branding, and customer satisfaction. - Worked with the sales team and wholesale distributors to maximize ROI, sales, customer satisfaction. • Improved nail bag packaging to reduce cost for distributor and end-consumer. • Initiated the inventory evacuation project "Outlet" for Colombia and expanded it to all Latin American countries. • Developer of ecommerce, social media, Digital Outlet, customer academy in Colombia and later in Latin America.
- Commercial assistantPrebel S.AJul 2015 - May 2017 (1 year 11 months)- Exceeded all financial and non-monetary sales team goals through motivational coaching and skill development. - Implemented a new sales channel in Bogotá, Colombia by cross-docking to improve the retail sales by 15%. - Consistently given more sales teams to manage given my ability to exceed sales expectations. ● Coordinated and led successful events for brand training, sales strategies, and brand exposure.
- GMerchandising analystGreen CrossAug 2014 - Mar 2015 (8 months)- Optimized the management of pharmacy shelf space to increase spaces sold by more than 20% per year. - Improved category management to increase visibility and provide more space for best-selling products. - Created successful marketing activities for suppliers such as Colgate, Coca Cola, Henkel, and Bayer.
- Coordinador de mercadeoLa Riviera S.A.SJun 2012 - Jun 2014 (2 years 1 month)- Manejo de personal de puntos de venta (retail), manejo de presupuestos y excel avanzado Planificación, implementación y seguimiento de los planes de marketing y medios de las marcas de las marcas de perfumeria y belleza Gucci, Hugo Boss, Chanel, entre otras de la división, eventos y presupuestos (hasta de 2 millones de dolares) estrategias de mercadeo, relaciones con los medios y revistas, free press, merchandising en distribuidores y tiendas propias. • Coordinar, definir, supervisar y ejecutar los planes de mercadeo por marca de la división según presupuestos de cada una incluyendo eventos de las marcas, planes de medios, incentivos, visual merchandising según campaña y demás actividades que generen impacto de acuerdo a la marca. • Coor
Education
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- Digital Marketing, MarketingUdemyJun 2022 - Current (3 years 9 months)Ads for Facebook, Instagram, youtube, a way to build brand awareness, boost web traffic and increase sales. • Email marketing as a tool to improve engagement and interaction with digital platforms. • Website architecture, content, and SEO improvement using target keywords. • Improve and optimization keywords and expansion to increase organic search and drive relevant site traffic.
- Trade Marketing & Shopper MarketingCESANov 2019 - Apr 2020 (6 months)
- Master´s Degree – Marketing & Sales ManagementUniversidad Internacional de ValenciaJan 2016 - Jan 2018 (2 years 1 month)
- Bachelor of Science in MarketingUniversidad Central (CO)Jan 2008 - Jan 2012 (4 years 1 month)