Sebastian Molano Marketing

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Marketing and Sales Consultant

Aug 2022 - Apr 2026 (3 years 9 months)

Performance & Conversion focused: Managed inbound and outbound sales funnels, successfully converting leads into long-term customers through persuasive communication and tailored service promotions, directly contributing to revenue growth. Data-Driven Decision Making: Monitored and analyzed customer satisfaction metrics and feedback to verify service delivery, ensuring all performance benchmarks (KPIs) were met and identifying opportunities for upselling and cross-selling. Operations & Order Management: Verified and processed complex service orders via high-volume channels, ensuring 100% accuracy in scheduling and fulfillment through meticulous attention to detail and CRM management. Strategic Client Solutions: Developed customized service

Visual Merchandiser

Coca-Cola

Apr 2022 - Jul 2022 (4 months)

- Coordinated product flow to the sales floor, managed stock outs, executed merchandising strategies, and ensured accurate sales signage. - Utilized category management principles to optimize point-of-sale space allocation, aligning with brand identity and profitability targets. - Implemented effective calendar management practices to schedule customer visits and delegate daily tasks efficiently, ensuring consistent customer engagement and operational flow.

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Greeter

CERES TERMINALS CANADA

Jan 2022 - Mar 2022 (3 months)

- Led the logistics in attention to the public, check of symptoms of Covid-19. - Create the data and support for customers with the aim of providing excellent service and exceeding expectations.

Senior trade marketing coordinator

Mustad - Emcoclavos

Jun 2017 - Dec 2021 (4 years 7 months)

- Led the trade marketing plan for Colombia and initiated expansion into all Latin American countries, demonstrating strategic foresight and regional market penetration. - Created and exceeded all KPIs for sales, engagement, branding, and customer satisfaction through data-driven strategies and creative campaign development. - Worked with the sales team and wholesale distributors to maximize ROI, sales, customer satisfaction, and foster strong key account management (KAM) relationships. • Improved nail bag packaging to reduce cost for distributor and end-consumer, showcasing creative thinking and a focus on operational efficiency. • Initiated the inventory evacuation project "Outlet" for Colombia and expanded it to all Latin American countr

Commercial assistant

Prebel S.A

Jul 2015 - May 2017 (1 year 11 months)

- Exceeded all financial and non-monetary sales team goals through motivational coaching and skill development. - Implemented a new sales channel in Bogotá, Colombia by cross-docking to improve the retail sales by 15%. - Consistently given more sales teams to manage given my ability to exceed sales expectations. • Coordinated and led successful events for brand training, sales strategies, and brand exposure. • Utilized strong calendar management skills to effectively organize my schedule and plan time efficiently, enabling me to manage multiple international customers and ensure timely engagement and support.

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Merchandising analyst

Green Cross

Aug 2014 - Mar 2015 (8 months)

- Optimized the management of pharmacy shelf space to increase spaces sold by more than 20% per year. - Improved category management to increase visibility and provide more space for best-selling products. - Created successful marketing activities for suppliers such as Colgate, Coca Cola, Henkel, and Bayer. - Leveraged calendar management skills to meticulously organize schedules for B2B accounts, ensuring timely engagement with important partner companies like Coca Cola, Procter, Bayer, and Novartis to enhance their in-store sales strategies. - Utilized email management proficiency to communicate effectively with pharmacy customers, providing updates and support to facilitate improved sales performance and strengthen customer relationships

Coordinador de mercadeo

La Riviera S.A.S

Jun 2012 - Jun 2014 (2 years 1 month)

- Manejo de personal de puntos de venta (retail), manejo de presupuestos y excel avanzado Planificación, implementación y seguimiento de los planes de marketing y medios de las marcas de las marcas de perfumeria y belleza Gucci, Hugo Boss, Chanel, entre otras de la división, eventos y presupuestos (hasta de 2 millones de dolares) estrategias de mercadeo, relaciones con los medios y revistas, free press, merchandising en distribuidores y tiendas propias. • Coordinar, definir, supervisar y ejecutar los planes de mercadeo por marca de la división según presupuestos de cada una incluyendo eventos de las marcas, planes de medios, incentivos, visual merchandising según campaña y demás actividades que generen impacto de acuerdo a la marca. • Coor

Sebastian Molano

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