Ricardo Sebastian Lopez Lorenzini Media Marketing Manager

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Finance, PR and Creative Director

AIESEC en Mxico

Jul 2023 - Current (3 years 4 months)

Co-led creative direction for impact-focused campaigns, achieving +175% brand visibility. Collaborated with AIESEC's international office as part of the Global Marketing Strategies team, creating content that resulted in a 400%+ increase in engagement. Led production of multimedia content aligned with social cause narratives and youth engagement. Oversaw content budget planning and execution for digital activations. Utilized analytics and KPI reporting to refine strategy and maximize performance. Additionally, employed Trello as a tool for organizing content effectively, ensuring streamlined project management. Leveraged HubSpot as the primary CRM to maintain relationships with all partners, enhancing collaboration and communication through

TikTok & Influencer Manager

LaPieza.io

Nov 2021 - Jun 2023 (1 year 8 months)

Directed influencer marketing campaigns and video content for brand launches and storytelling. Managed external creative teams to deliver platform-native content for TikTok, Reels, and YouTube Shorts. Boosted social media reach by 444% through trend-driven content planning. Coordinated production timelines, budgets, and deliverables across multiple verticals. Additionally, utilized Trello for content planning, facilitating brainstorming sessions and the division of creative pillars, while integrating with Notion for weekly reviews. Employed HubSpot to maintain a comprehensive CRM, ensuring all data related to content creators was organized and accessible for effective campaign management.

Social Media Manager

BYJU'S FutureSchool

Apr 2021 - Dec 2021 (9 months)

As a Social Media Manager, I was responsible for reporting on the results of client interactions across social media platforms, ensuring effective customer service through various digital channels. I provided support to clients and interested parties by promptly answering chats and emails, and I built a comprehensive response grid to enhance customer engagement. Additionally, I served as a B2C Analyst on social media, analyzing trends and performance metrics. I utilized Trello to organize all monthly and weekly content, which streamlined our content management process, and leveraged HubSpot to effectively segment potential clients within our CRM, enhancing our outreach and engagement strategies.

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Creative Director

Productora Orígenes

Oct 2020 - Dec 2020 (3 months)

Como Director Creativo, fui responsable de la creación de contenido audiovisual innovador que capturó la atención del público y mejoró la presencia de la marca. Además, implementé estrategias para subir el contenido ejecutado a redes sociales, lo que permitió alcanzar una mayor audiencia y fomentar la interacción con nuestros seguidores.

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Social Media Manager

Galaxy Apps

Jun 2020 - Dec 2020 (7 months)

Sales impulse of Amazon products in social media. Report delivery for customers (Amazon, Samsung, Huawei and LG) of campaign results. Weekly content grid creation for impulse the channel in Twitter and Youtube. Product photography and video to boost product exposure. Assistant director for creating videos.

PR & Marketing Manager

AIESEC en México

Feb 2020 - Jan 2021 (1 year)

Development of sales strategies for social media. Account management and sales with partners, mainly universities. Creation of graphic lines and content for social media. Market research in focus on buyer persona (focus Groups, surveys, analysis of results). Lead and sales forecast.

Marketing Manager for Youth Speak Forum 2019

AIESEC in Spain

Aug 2019 - Dec 2019 (5 months)

Creation of campings and graphing lines in social media.

Marketing Coordinator JR

AIESEC en México

Jun 2019 - Jul 2020 (1 year 2 months)

Development of sales strategies for social media. Creation of graphic lines and content for social media. Data Analysis of engagement, customer persona and view hours. Brand exposure and delivery of results to our partners.

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Audiovisual Editor

Karina Galicia.

May 2019 - Aug 2019 (4 months)

Editor of the Video Clip "Miedo" by Karina Galicia.

Art Design

Cinema

Feb 2019 - May 2019 (4 months)

Art direction of the video clip of the Latin Band Beibis Boys. Art Team Coordination.

Sales Coordinator JR

AIESEC en México

Oct 2018 - Jun 2019 (9 months)

Synergy with foreign coordinators. Creation of events to impulse sales. Creation of Digital and Physical BTLs. Customer contact by digital and physical channels.

Animation and Audiovisual Edition

Universidad Popular Autónoma del Estado de Puebla

Aug 2017 - Jan 2019 (1 year 6 months)

Making animations for university videos, as well as capsule editions.

Photographer Director

Universidad Popular Autónoma del Estado de Puebla

Aug 2017 - Nov 2017 (4 months)

Photo Director for the Documentary "DAVID"

Director, Production and Art

Universidad Popular Autónoma del Estado de Puebla

Aug 2017 - Oct 2018 (1 year 3 months)

Direction, Production and Art Direction of the Short Film "La Mujer"

Cabin assistant

Universidad Popular Autónoma del Estado de Puebla

Aug 2016 - Jul 2017 (1 year)

Cabin and Camera Assistant for the "En Contexto" Program of Canal 26 Puebla.

Ricardo Sebastian Lopez Lorenzini

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Ricardo Sebastian Lopez Lorenzini

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