Scott Wells

Co-Founder

Wild Horizon

Aug 2024 - Dec 2025 (1 year 5 months)

100% Grass-Fed Beef Protein Bar. 💪 25G of protein 🥩 Simple Ingredients 🇺🇸 Texas Made and Veteran Owned 😤 Against ultra-processed foods

Co-Founder

Wild Horizon

Aug 2024 - Dec 2025 (1 year 5 months)

100% Grass-Fed Beef Protein Bar. 💪 25G of protein 🥩 Simple Ingredients 🇺🇸 Texas Made and Veteran Owned 😤 Against ultra-processed foods

Angel Investor

Rorra

Mar 2024 - Current (2 years 5 months)

The best countertop home water filtration system.

Fractional CMO

Clean Juice

Nov 2023 - Aug 2024 (10 months)

Fractional CMO for Clean Juice – a national healthy fast casual restaurant franchise with over 90 locations in 21 states. Responsible for all aspects of marketing including management and strategy of the brand fund, local store marketing, national advertising, influencer marketing, in-store, POS, website, app, email and socials.

Head of Acquisition and Paid Media

mindbodygreencom

May 2021 - Jun 2023 (2 years 2 months)

Performance marketing for mindbodygreen’s 2 ecommerce business units including DTC Supplements and online Health Coaching Course businesses. Lead entire paid media strategy and execution, including; ideation and creative production (manage in-house and via freelance creative teams), audience targeting, campaign builds/optimization, ad/landing page A/B testing, budget planning & revenue forecasting and data-driven performance reporting.

Fractional CMO | Growth Marketing Advisor

SAW Growth Marketing

Mar 2020 - Current (6 years 5 months)

Fractional CMO and Growth Marketing Consultant focused on helping health and wellness brands scale efficiently. Plan, execute and manage marketing campaigns at every stage in the process including strategic planning, creative and copy development, audience/keyword targeting, budget allocation, campaign building, performance optimization, A/B testing and data-driven reporting and analysis. Develop and advise on additional growth marketing channels including email, SMS and landing page CRO. Client experience includes Drip Hydration (IV clinics), HiBAR (plastic-free shampoo bars), mindbodygreen (supplements and health coaching), Herbivore Botanicals (skincare and beauty), Nutrisystem (meal delivery), and Snap Fitness (multiple gym franchises).

Fractional CMO | Creative Strategist | Marketing Consultant

SAW Growth Marketing

Mar 2020 - Current (6 years 5 months)

Fractional CMO and Growth Marketing Consultant focused on helping health and wellness brands scale efficiently. Plan, execute and manage marketing campaigns at every stage in the process including strategic planning, creative and copy development, audience/keyword targeting, budget allocation, campaign building, performance optimization, A/B testing and data-driven reporting and analysis. Develop and advise on additional growth marketing channels including email, SMS and landing page CRO. Client experience includes Drip Hydration (IV clinics), HiBAR (plastic-free shampoo bars), mindbodygreen (supplements and health coaching), Herbivore Botanicals (skincare and beauty), Nutrisystem (meal delivery), and Snap Fitness (multiple gym franchises).

Director of Paid Media

Rocket

Nov 2018 - Feb 2020 (1 year 4 months)

Manage the Organic and Paid Social Media Departments at Rocket55.

Paid Social Strategist

Rocket

Jan 2018 - Nov 2018 (11 months)

Account Manager

Carrot Creative

Dec 2012 - Jun 2015 (2 years 7 months)

Managed production and co-lead business development for international clients including Ford, Flash Entertainment (Madonna), The Atlantis and Kenwood De'Longhi.

New Business Director

Squeaky Wheel Media

Oct 2009 - Nov 2012 (3 years 2 months)

Squeaky Wheel Media is an award-winning interactive agency specializing in web design and development, social media, email and marketing strategy for major brands including Revlon, Principal Financial, Trader Joe’s, Northern Trust, Movado and Lexus.

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