Business Development Manager
Clarity Labs
Feb 2024 - Current (2 years 5 months)
• Executed sales calls with prospective accounts to increase business and promote the capabilities of the laboratory including toxicology, bloodwork, molecular, and genetic testing to service a variety of healthcare organizations. • Visited existing partners to ensure quality of services rendered as well as present financial updates and relevant product advancements. • Marketing strategy on digital platforms and social media, attending in-person networking conferences, creating advertising content, spearheading outbound email campaigns, and more. • Dealt with government and financial institutions to maintain compliance as well as reimbursements for Medicaid, Medicare, and commercial insurance plans.